B2B Marketing Specialist, TheFork

• Minimum of 5 years of experience in SEM marketing, with a strong emphasis on Google Ads
• Proven track record of managing large-scale, multi-country SEA campaigns
• Strong analytical skills and the ability to interpret complex data
• Proficiency in building and managing custom dashboards
• Experience with advanced data visualization tools
• Excellent knowledge of Google Analytics, Google Tag Manager, Looker
• Strong understanding of bidding strategies, keyword research, and ad copywriting
• Exceptional problem-solving and decision-making skills
• Excellent communication and presentation skills
• Ability to work autonomously and manage multiple projects simultaneously
• Experience with budget management and forecasting
• Ability to react quickly and build insights from multiple information sources
• Fluency in English

Desirable

• We are seeking a highly motivated and results-driven SEM Marketing Manager with a strong focus on SEA to join our dynamic B2B marketing team
• You will be responsible for driving significant ROI by optimizing campaigns, analyzing data, and implementing strategic adjustments
• This role requires a proactive individual with a strong analytical mindset, exceptional problem-solving skills, and the ability to work autonomously
• Develop, implement, and manage comprehensive SEA strategies across multiple countries
• Conduct in-depth keyword research, ad copy creation, and landing page optimization
• Monitor campaign performance, identify trends, and implement data-driven optimizations
• Implement advanced bidding strategies, including automated bidding and smart bidding
• Design and build custom dashboards to track KPIs and provide actionable insights
• Generate regular performance reports, analyzing data to identify opportunities for improvement
• Present findings and recommendations to stakeholders in a clear and concise manner
• Integrate and analyze data from multiple sources to provide a holistic view of campaign performance
• Develop and manage advertising budgets for multiple countries, ensuring efficient allocation and maximizing ROI
• Monitor budget pacing and make necessary adjustments to ensure campaigns meet performance goals
• Forecast budget and ROI for future campaigns
• Analyze large datasets from various sources to identify trends and patterns
• Develop actionable insights and recommendations to improve campaign performance
• Utilize data visualization tools to present findings in a clear and compelling manner
• React quickly to new information and adjust strategies accordingly
• Collaborate with cross-functional teams, including marketing, finance, local countries, to ensure alignment and achieve business objectives
• Stay up-to-date with the latest industry trends and best practices