ServiceNow University Marketing Manager, ServiceNow
Customer GTM Activation
$135.3-236.8k
Plus equity (when applicable) & Variable/incentive compensation
Cloud-based digital workflows for enterprises
Open for applications
Cloud-based digital workflows for enterprises
1001+ employees
Open for applications
$135.3-236.8k
Plus equity (when applicable) & Variable/incentive compensation
1001+ employees
Company mission
To transform IT to revolutionise the enterprise.
Role
Who you are
- Do you thrive in a high-paced environment and lead every marketing initiative with a customer-centric mindset?
- The ideal candidate has a passion for storytelling and demonstrates strong attention to detail and quality. This individual is a self-starter, AI-curious, thrives in a fast-paced environment, and demonstrates agility and flexibility
- Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI’s potential impact on the function or industry
- 8+ years of experience in driving integrated marketing campaigns, GTM function, product and solution marketing, or related roles in a B2B environment
- Bachelor’s degree or equivalent experience in marketing, business, or a related field
- Knowledge and proficiency of AI technologies and tools and a keen interest with the latest AI trends and innovations
- Exceptional written and verbal communication skills
- Excellent people skills to interact with cross-functional teams
- Strong persona-based messaging and storytelling experience
- Stellar presentation development capabilities
- ~25% travel to support GTM activities and customer events
What the job involves
- The ServiceNow University marketing team is looking for an action-oriented marketing manager to drive the GTM integrated campaigns for customers to demonstrate the value of training to achieve business outcomes
- This individual is responsible for supporting ServiceNow University product positioning and messaging, create sales enablement content, and manage the customer experience and engagement across various platforms and channels
- This individual contributor role reports to the ServiceNow University Marketing, Customer GTM Lead
- Create compelling value proposition and messaging that articulates the value of ServiceNow University for customers and partners
- Identify, validate, and develop use cases for ServiceNow University training solutions and offerings
- Provide input into the content strategy and create a variety of asset types (e.g., research, thought leadership, presentations, data sheets, customer stories, eBooks) for customers
- Manage the customer experience and engagement across various platforms and channels (e.g., Dotcom, social, blogs, webinars, emails, events)
- Lead integrated customer marketing campaigns across multiple channels and activations
- Coordinate timeline of marketing activities to maximize impact across key target regions
- Support key marketing events including on-site support, content reviews, speaker selection, and creating presentations
Our take
ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations, transforming old, manual ways of working into modern digital workflows. The company was founded in 2004 with a vision to build a cloud-based platform that would enable regular people to route work effectively through the enterprise.
Much as Salesforce enables a company to manage its external clients by keeping a record of all contacts and interactions, ServiceNow promises an internal system to meet the needs of employees. It has succeeded in claiming half the market, setting itself apart from legacy IT service-management software players like BMC Software, Hewlett Packard Enterprise, Cherwell Software and CA Technologies.
The company's success comes from two product traits: simplicity and customisability. ServiceNow's IT tools don't require the IT department to set them up. Once running, they offer a single collection centre for requests, data points and checklists, all of which can in turn be analysed by algorithms to predict needs, flag concerns and measure efficiency.
The company has more than 7500 customers, including 80% of the Fortune 500 list of the United States' largest corporations. ServiceNow now looks to increase its revenue threefold in upcoming years and has entered into a 5-year partnership plan with Visa, beginning with the launch of a Visa-integrated dispute resolution solution for issuers. The company is prioritising organic growth over mergers and acquisitions, with a target revenue of $15 billion, something which its Visa partnership will no doubt aid in achieving.
Freddie
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2012
$11m
GROWTH EQUITY VC
Feb 2012
$17.9m
GROWTH EQUITY VC
Total funding: $83.8m
Company benefits
- Commuter benefits
- Annual learning stipends
- Work from home opportunities
- Generous family leave
- Matched donations
- Flexible PTO
- 401(k) matching
- Paid volunteer time
Company HQ
Santa Clara, CA
Leadership
Fred Luddy
(Chairman Of The Board)Previously Software Developer at Amdahl Corporation for 4 years and CTO at Peregrine Systems for 13 years.
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