Marketing Automation Senior Specialist, Oscar Health

• 2+ years of professional experience with a primary focus on marketing automation, marketing operations, or campaign execution
• 2+ years of hands-on experience building complex workflows in marketing automation tools, such as Salesforce Marketing Cloud, Iterable, or Braze, using HTML and AMPscript to build dynamic email templates
• 1+ years using SQL to query databases, build data extensions and troubleshoot audience or data issues
• Familiarity with Salesforce CRM and Data Cloud for data harmonization and identity resolution

Desirable

• The Marketing Automation Senior Specialist develops and executes automated marketing programs across Oscar's marketing automation tools. This person supports the design, build, and launch of complex email and journey-based campaigns.
• Working closely with Marketing, Data and Operations teams, this person will translate marketing strategies into technical workflows, ensuring flawless and error-free execution
• You will report into the Senior Manager, CRM
• Execute the end-to-end technical build of campaigns, translating marketing briefs into technical workflows in our automation platforms that support growth and retention strategies
• Collaborate with Data and Ops teams to utilize existing data structures and integrations for audience segmentation and journey logic
• Use SQL to pull defined target audiences and perform troubleshooting to resolve data or logic discrepancies
• QA all campaign components prior to launch to ensure error-free execution
• Monitor campaigns performance post-launch to ensure campaigns are performing as intended
• Develop expertise across Oscar's marketing automation tool ecosystem, maintaining templates, content blocks, and campaign development processes to contribute to platform governance, documentation, and best practice adoption
• Compliance with all applicable laws and regulations
• Other duties as assigned