Head of Growth and Monetization, Arise
Mobile Application
Weight loss app
Job no longer available
Weight loss app
1-20 employees
Job no longer available
1-20 employees
Company mission
To drive personal growth with beautiful, well-thought applications.
Role
Who you are
- You enjoy working on many different topics simultaneously
- You consider yourself creative at finding & implementing growth hacks
- You love pricing and conversion optimization
- You take responsibility for setting and meeting goals based on KPIs
- You are a critical thinker with problem-solving skills
- You like to analyze data and draw your conclusions
- You have the ability to manage freelancers and monitor the results
- Your answer to the chaos of a growing team is: “I will define a process”
- You are flexible, committed and determined
- Proven experience as chief marketing officer or similar role
- You have at least 2 years of work experience in a similar business environment (App background & experience in performance marketing is an advantage)
- Experience in planning, managing, and executing multi-channel, multi-segment marketing campaigns
- Experience in leading freelancers and optimizing their output
- Strong ability to prioritize tasks in regards to results, meet deadlines and excite customers with the right wording
- You have a fluent proficiency in English (German or Russian is an advantage)
What the job involves
- Become our head of monetization and boost our sales
- Develop a scalable marketing & communication strategy
- Set and achieve strategic goals related to digital advertising and marketing campaign initiatives
- Ensure a clear line in all of our marketing activities across all channels: from the idea to the execution
- Take care of customer activation & retention
- Take responsibility for the expansion of our markets and target groups
- Write copies and messages, that drive the excitement of customers and business partners
- Measure the performance of all activities and campaigns, assess them against goals (ROI, Key Performance Indicators) and adjust strategy & activities to achieve them
- Grow a team around you based on your success
- Strengthen our brand and our media presence
- Build contacts with the media, blogs and stay in touch with the app stores
- Setup and run our social media marketing
Our take
The weight loss industry is huge, and starting a physical transformation can often feel overwhelming when it comes to finding the right starting point. That's where Arise comes in, with the aim to be the app that guides users towards achieving body confidence.
It's essentially a calorie counting app. Users input everything they eat and the app tracks and adds up the calories, making sure they stay within their daily target. It also offers in-app rewards for consistent food logging and includes autofill features for meals previously entered.
The weight loss market is a competitive one and Arise faces its share of challenges. It must navigate shifting attitudes towards calorie counting, but with millions of downloads and availability in 10 languages, it has a solid foundation to grow upon and its likely its global reach will only continue to evolve.
Freddie
Company Specialist at Welcome to the Jungle
Company
Leadership
Bernhard Borchardt
(CEO)Previously a Web, iPhone and iOS Developer for Spotlight Verlag GmbH.
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