Planning a camping trip should be simple enough, but oftentimes making a reservation on a suitable and available campground can be problematic. Hipcamp, which is often referred to as the "Airbnb of the outdoors", is the world’s largest provider of outdoor stays, with a website where people can book camping trips in a variety of ways.
Interest in spending more time outside has been on the increase for years now, and many leisure travellers believe that camping is the safest way to spend time outdoors. Hipcamp's platform, therefore, has a large and increasing pool of potential users. The company has already been steadily expanding operations throughout the US, as well as into Canada and the UK.
The challenge for the company in the long term will be its ability to remain popular with its user base, and to this end, Hipcamp has been developing new useful features beyond the marketplace. In 2023, for example, it revealed its free data coverage maps which show the cell service campers can expect at more than 395,000 sites across the US, tapping into the burgeoning "work from nature" trend
Steph
Company Specialist at Welcome to the Jungle
