Director of Content and Demand Generation, Quadient
More information about location
Business communication solutions software
Be an early applicant
Business communication solutions software
1001+ employees
Be an early applicant
More information about location
1001+ employees
Company mission
To simplify the connection between people and what matters.
Role
Who you are
- 8+ years of experience in content marketing, preferably in SaaS, enterprise, or B2B environments
- Proven ability to create and execute successful demand generation content strategies across multiple Regions
- Strong understanding of the content’s role in the buyer’s journey, with experience producing content for various marketing channels
- Exceptional storytelling, writing, and editing skills, with the ability to simplify complex topics
- Experience collaborating across marketing, creative, and sales teams
- Proficiency in content performance analytics and tools (e.g., Google Analytics, SEMrush)
- Knowledge of localization practices and tools (e.g., Smartling) is a plus
- Demonstrated ability to lead and develop high-performing teams
What the job involves
- We are seeking a Director of Demand Generation Content to lead our content strategy, development, and execution for Global Campaigns
- This individual will craft compelling content that fuels demand generation efforts across SMB and Enterprise segments, aligning with Quadient’s marketing goals and campaign objectives
- This strategic leader will work cross-functionally with campaign teams, creative teams, and regional marketers to develop content that drives awareness, engagement, and pipeline growth
- Develop and own the content strategy for demand generation campaigns, ensuring alignment with business goals and audience needs
- Oversee the creation of high-quality content, including whitepapers, eBooks, blog posts, case studies, videos, and more, tailored to various stages of the buying journey
- Collaborate with campaign managers to align content themes with demand generation initiatives for SMB and Enterprise segments
- Partner with Regional Marketing teams to ensure content and messaging resonates across global markets
- Leverage SEO, analytics, and buyer persona insights to optimize content for reach, engagement, and conversion
- Manage the content calendar and ensure timely delivery of assets for integrated campaigns
- Monitor and report on content performance metrics to measure impact and refine strategy
- Lead and mentor a team of content creators and strategists
- Stay updated on industry trends, competitor strategies, and audience preferences to inform content development
Salary benchmarks
Our take
Quadient is a global company providing intelligent automation for business communication, smart mailing, shipping, and parcel locker solutions; with a focus on improving the customer experience of ordering and receiving packages. Formerly known as Neopost, the company has grown to support hundreds of thousands of customers worldwide.
Quadient has a record for developing its offerings ahead of changes in the market and has a history of smart acquisitions. In the last couple of decades, the company acquired a series of companies with market-leading technologies – such as customer communication management provider GMC Software, and Parcel Pending, the leader in the US parcel locker market.
The beginning of 2024 saw the acquisition of Frama, a mailing and document management solution bring in 30,000 new customers for Quadient. It has also developed its largest lockers yet, enabling the company to expand service to retailers and distributors delivering extra-large and oversized goods.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
2% employee growth in 12 months
Company
Company values
- Empowerment
- Passion
- Inspiration
- Community
Company HQ
Bagneux, France
Articles
Leadership
Geoffrey Godet
(CEO, not founder)Previously served as President & CEO for Flatirons Solutions, CEO for Jouve, and Chairman of the Board for CORENA.
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