Senior Social Media Executive, loveholidays

• A deep understanding of social media best practices and emerging trends
• A good eye for design and what makes great thumb-stopping content
• A strong understanding of organic, paid and influencer KPIs and success metrics
• Experience in delivering highly engaging content across Meta and TikTok channels
• Basic understanding of SEO and web traffic metrics
• Proficiency in social media platforms including Instagram, TikTok, Facebook etc
• Familiarity with content creation tools (Canva, Adobe Creative Suite, CapCut)
• Ability to analyse social media metrics and drive actionable insights
• Proficient in social media tools (Sprout, Canva, CapCut, Social Listening Queries)
• Confident in basic content creation skills (shooting, editing, curating)

Desirable

• Reporting to the Social Media Manager, this is an exciting opportunity to join our brand team at loveholidays, providing hands-on tactical and strategic support to build the loveholidays brand across social media channels
• As Senior Social Media Executive, you will be instrumental in driving loveholidays’ brand engagement and visibility across various social media platforms
• You will oversee the execution of our social media strategy, delivering our brand message across all live platforms in a socially native and engaging way
• Your responsibilities will include end-to end management and creation of socially native content, managing social media platforms and communities, social listening and leveraging analytics to measure and optimise our channels for growth and engagement
• We are looking for a creative, with strong attention to detail and a passion for social media content and building communities online, who can hit the ground running managing our current content calendars
• Responsible for executing our social media strategy and bringing our brand to life on social media channels
• Maintain a content calendar to ensure a consistent and timely flow of posts across all live platforms
• Keep up to date with social media trends, existing platform updates and emerging platforms
• Support the social media manager in ideating creative ideas for community-driven social media content
• Create engaging multi-format content that aligns with our brand voice and message, inspires travel and drives long-term community growth
• Work collaboratively with the content team to leverage our web content for social concepts, drive web traffic and ensure copy fits with our brand guidelines
• Manage and moderate user-generated content, encouraging its creation and curating the best for broader sharing
• Coordinate with other teams in the business (e.g. marketing, product, customer experience) to ensure consistency in messaging and leveraging social media for company-wide initiatives
• Involvement in the ideation and execution of influencer events and behind the scenes content of brand activations
• Working closely with our PR and Social Executive to ensure the coverage and smooth running of influencer and PR activity
• Analysing social media metrics and community engagement data to refine content strategies and report on performance to stakeholders
• Daily community monitoring and engagement, proactively seeking out opportunities for loveholidays to be a part of the conversation
• Work closely with social CX to develop our brand tone of voice

• The interview journey:
• Talent Acquisition Partner screening - 30 mins
• Virtual interview with the Social Media Manager - 45 mins
• Short content management task - 30 mins
• In-office interview with Social Media Manager + Senior stakeholder - 1 hr