Brand Copywriter, Catawiki
2-3 days a week in office
Online auctioning for special objects
Be an early applicant
Online auctioning for special objects
501-1000 employees
Be an early applicant
2-3 days a week in office
501-1000 employees
Company mission
To make special objects more accessible.
Role
Who you are
- Experienced and Craft-Driven: You bring 5+ years of professional copywriting experience, ideally within a digital, marketplace or tech environment. Your portfolio shows range - from brand storytelling to performance-driven execution. You are a native-level English writer with exceptional grammar and editorial judgment
- AI-Native: You are hands-on with AI tools and can demonstrate how they improve quality, efficiency and experimentation. AI is embedded in how you work - not an afterthought
- Strategically Strong: You understand brand positioning, tone of voice systems and messaging frameworks - and know how to apply them consistently across formats and markets
- Digitally Fluent and Performance-Oriented: You have proven experience writing for digital media (search, display, paid social, landing pages). You understand how copy influences conversion, engagement and growth, and you actively iterate based on insights and testing
- Proactive and Collaborative: You are energetic, resourceful and biased toward action. You communicate clearly, give and receive feedback openly, and thrive in cross-functional environments. You move fast and stay pragmatic
- Curious About Exceptional Objects: You’re genuinely interested in unique objects and the stories behind them. An affinity with one or more Catawiki categories is a plus
- If you’re excited about this role but don’t meet every requirement, we still encourage you to apply anyway. You may be just the right candidate for this or other roles
What the job involves
- The Creative Opportunity: At Catawiki, storytelling starts with the objects themselves. The challenge is to transform exceptional items into compelling narratives that inspire discovery, bidding and collecting
- Own and Elevate Our Brand Voice: Take end-to-end ownership of copy projects — from ideation to final delivery. Craft and continuously refine Catawiki’s tone of voice across campaigns, performance marketing, CRM, product surfaces and commercial materials. Ensure clarity, consistency and distinctiveness at every touchpoint
- Champion AI-Driven Creative Workflows: Integrate AI tools into your daily creative process - from research and ideation to testing and optimisation. Increase speed and output without compromising quality. Act as a role model in embedding AI into how the Brand team works
- Translate Strategy Into High-Impact Messaging: Turn brand positioning, value propositions and business objectives into sharp, differentiated messaging. Contribute to the evolution of our messaging house and campaign narratives. Challenge briefs when needed and push for stronger, clearer creative thinking
- Deliver Copy That Performs: Write compelling copy across digital channels including search, display, paid social, landing pages, email and on-site messaging. Adapt tone and structure to funnel stage and audience intent. Use data and experimentation to iterate and improve performance
- Collaborate Across Marketing and Product: Work closely with Brand, Performance Marketing, PR, Product, Commercial and Localisation teams to deliver integrated work. Partner with UX to ensure tone of voice consistency across marketing and product experiences. Present ideas confidently and manage stakeholders effectively
- Raise the Creative Bar: Maintain a high standard of craft across all outputs - from big campaign ideas to high-volume transactional assets. Be proactive, challenge the status quo and continuously look for smarter, more scalable ways of working
- The Brand Copywriter will report into the Head of Creative. You’ll be working in an ambitious, forward-thinking team of Copywriters & Designers and Producers within our Marketing Department
Application process
- Apply with an English CV and Cover Letter
Our take
In the past, it was only possible to purchase special items such as rare coins, antiques, and vintage cars at auctions held at physical locations. These days, many people prefer online auctions, but whilst they provide a wider range of objects for sale, this comes at the cost of proper pricing and quality control. Catawiki provides an expert-regulated online auctioning marketplace where users can browse and bid for special objects easily via the web or mobile app.
The objects listed on Catawiki are curated, valued, and verified by in-house experts, with over 100,000 objects passing through the marketplace every week. In this approach, the company has combined the community knowledge found at traditional auctions with the benefits of digital auctioning platforms, occupying a space that has long remained empty, and avoiding competition from bidding marketplace giants such as eBay.
Catawiki has received good funding in the past, which contributed to it becoming the success it is today. A recent venture has seen the company expand to serve artisanal artists with its handmade products auction series.
Freddie
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Dec 2020
$172m
GROWTH EQUITY VC
Jul 2015
$86m
SERIES C
Total funding: $269.5m
Company HQ
Westelijk Havengebied, Amsterdam, Netherlands
Leadership
Ravi V.
(CEO)Ravi joined Catawiki in 2017 as Chief Demand Officer, becoming CEO in 2018. Prior to this, he was Chief Marketing & Business Officer at HOOQ. He also spent 4 years at Flipkart as VP of Marketing and CEO.
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