Chief Marketing Officer, Nudge
Digital communications platform for frontline employees
Be an early applicant
Digital communications platform for frontline employees
201-500 employees
Be an early applicant
201-500 employees
Company mission
To help organisations improve workforce productivity and give their frontline staff the tools, knowledge, and support they need to do great work, every day.
Role
Who you are
- Experience as a Chief Marketing Officer or a comparable senior marketing leadership role (e.g., VP of Marketing, Head of Marketing) within a B2B SaaS organization, with a clear track record of architecting strategies that have driven significant, measurable revenue growth and market share expansion
- Familiarity with frontline industries, and interest in optimizing customer experiences, elevating worker experiences, navigating evolving technology and service models, and improving frontline business outcomes
- Demonstrated success in leveraging personal strengths in both the art and the science of marketing
- Success in leading a company through a significant brand evolution, market repositioning, or new category creation initiative
- Expertise in developing, implementing, and scaling hybrid go-to-market strategies, successfully integrating Product-Led Growth (PLG) principles with effective Enterprise Sales motions
- Successful application of Artificial Intelligence in marketing, with curiosity and drive to continuously discover and leverage new capabilities in this rapidly evolving space
- Proven ability to build, inspire, lead, and structure agile, data-centric marketing teams capable of high-velocity experimentation, continuous learning, and consistent execution in a fast-paced environment
- Exceptional strategic thinking, analytical and problem-solving skills, with an unwavering commitment to data-driven decision-making and a results-oriented mindset
- Outstanding executive leadership presence, with compelling communication, influencing, and interpersonal skills, capable of inspiring teams and fostering robust collaboration across all levels of the organization and with external stakeholders
- A natural ability to thrive and lead effectively in a dynamic, innovative, and high-growth technology landscape
- A bachelor’s degree in Marketing, Business Administration, or a related field is required; an MBA or equivalent advanced degree is highly preferred
What the job involves
- Axonify is seeking a transformative Chief Marketing Officer (CMO) to architect and lead our marketing organization through an exciting period of strategic evolution and accelerated growth
- As CMO, you will be the driving force behind repositioning Axonify as the premier frontline success platform
- Partnering across the business, you will design and execute a sophisticated, modern marketing strategy that masterfully leverages the latest advancements in Artificial Intelligence (AI), a hybrid go-to-market (GTM) model blending Product-Led Growth (PLG) with targeted enterprise sales, and a culture of collaboration, rapid experimentation and data-driven decision-making
- This is a unique opportunity to shape the future of a market leader, build a world-class marketing function, and make a profound impact on our business.
- Strategic Vision & Marketing Leadership: Develop, articulate, and champion a compelling marketing vision and strategy that directly supports Axonify's evolution into a frontline business optimization platform. Drive market penetration, category leadership, distinctive brand elevation, and sustainable revenue growth
- Organizational Design & Team Empowerment: Architect, recruit, mentor, and lead a high-performing, agile marketing team. Structure the organization to effectively execute hybrid GTM strategies, seamlessly integrate AI capabilities across functions, and foster rapid, iterative experimentation. Cultivate an environment of innovation, accountability, cross-functional collaboration, and continuous professional development
- Hybrid Go-to-Market (GTM) Orchestration: Design, implement, and optimize a Product-Led Growth (PLG) GTM for accessing new markets. Strengthen the GTM strategy for existing Enterprise Sales models, and synergistically integrate the two into an effective hybrid GTM. Oversee the entire customer acquisition journey, ensuring effective lead generation, robust qualification processes for Marketing-Qualified Leads (MQLs), Product-Qualified Leads (PQLs), Sales-Qualified Leads (SQLs), and high-velocity conversion
- AI-Driven Marketing Innovation: Serve as the primary advocate and strategist for the integration of AI throughout the marketing organization. Leverage AI for predictive analytics, hyper-personalization at scale, intelligent lead scoring, dynamic content optimization, and enhanced operational efficiency. Ensure the team remains at the vanguard of AI marketing trends, tools, and best practices
- Brand Elevation & Market Repositioning: Spearhead the strategic repositioning of the Axonify brand, clearly articulating our expanded value proposition as a frontline success platform. Develop and execute resonant brand messaging, compelling content strategies, and impactful communication plans that engage target C-suite and operational leaders, establishing Axonify as the definitive thought leader in this evolved category. Partner with and support Exec leadership in representing Axonify externally
- Culture of Experimentation & Growth: Ingrain a culture of continuous, data-driven experimentation and learning across the marketing team. Implement agile methodologies and robust processes for rapid hypothesis generation, A/B testing, performance analysis, and strategic iteration across all marketing channels and initiatives to maximize ROI and accelerate growth trajectories
- Executive & Cross-Functional Collaboration: Build and maintain strong, collaborative partnerships with Sales, Product, Customer Success, Finance, and other key departments to ensure tightly aligned GTM execution, a seamless and value-driven customer experience, and unified progress towards overarching company objectives. Serve as a key member of the executive leadership team
- Marketing Operations & Technology Ecosystem: Direct the strategy and oversight of a sophisticated marketing operations function and a cutting-edge MarTech stack, encompassing CRM, marketing automation, advanced analytics platforms, and AI-driven marketing tools. Champion data integrity, process excellence, and a scalable infrastructure that supports global growth
- Performance Analytics & ROI Accountability: Define, monitor, and report on a comprehensive suite of KPIs that accurately reflect the performance and impact of modern marketing strategies. Provide transparent and insightful performance reporting to the executive team and Board of Directors, clearly demonstrating marketing's ROI
- Strategic Budget & Resource Management: Develop, secure, and meticulously manage the global marketing budget, strategically allocating resources across programs, technologies, and talent to maximize impact and achieve ambitious strategic and financial goals
- You will have the flexibility to work remotely and will be provided with the tools, resources and support to ensure success regardless of where you physically work
Our take
Axonify, formerly Nudge, was founded with frontline workers at the core of its product offering. Coming from a hospitality background, the company’s founders saw a need to improve organisational communication and a way to bridge that gap through a digital communication platform. Unlike most internal productivity tools, Axonify is designed for the majority of the workforce that do not sit behind a desk.
Axonify allows organisations to integrate their frontline employees into their wider communications channel, improving workforce productivity and frontline retention in several large organisations. By using Axonify, organisations can monitor and reward individual interactions, while offering tools for personal development for its users.
Axonify has quickly become popular amongst the frontline workforce tools, with clients including Samsung, Staples, and Dippin Dots. Successful funding rounds have enabled Axonify to expand its workforce across North America.
Steph
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Aug 2019
$9.3m
EARLY VC
Aug 2019
$9.3m
SERIES B
Total funding: $25m
Company benefits
- Virtual team events that aren’t just another Zoom cocktail hour (And fun in-person ones soon!)
- Flexible health benefits (Including a $500 annual wellness allowance!)
- $2,000 annual professional development allowance
- Weekly flex-time to get offline and reset (Plus half-days on long weekends!)
Company HQ
Waterloo, Waterloo, ON
Leadership
Dessy Daskalov
(CTO)Worked previously as a Software Developer at The Working Group & Eloqua. Also volunteered as Lead Instructor at Ladies Learning Code since 2011.
Lindsey Goodchild
(CEO)Has previous experience as a Technology Journalist at CTV News and as a Consultant at Lura Consulting. Also served as a Board Member of Sustainable Travel International and The Icarus Foundation.
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