Senior Product Marketing Specialist, Okta

• 4+ years of solutions marketing or product marketing experience for an enterprise-focused software, SaaS, or web services company
• Proven track record of marketing to a highly technical audience. You must be comfortable working with and marketing to technical buyers within enterprises
• Proven track record of creating product and/or solutions-specific messaging and content
• Strong written and verbal communication and presentation skills
• Project management skills, can manage multiple priorities in a dynamic environment
• Leadership skills, with the ability to influence stakeholders
• Proven ability to drive programs from initiation to success
• Experience conducting customer interviews and being the “voice of the customer”

Desirable

• Auth0 builds the best Customer Identity and Access Management (CIAM) solution on the planet. Hands down
• We make application and AI agent access safe, secure, and seamless with an easy-to-implement platform designed by developers, for developers
• Powering 10+ billion authentications every month, Auth0 serves customers of all sizes, including many of the most recognized brands worldwide
• Our modern approach to identity enables this Tier 0 global service to deliver convenience, privacy, and security so our customers can focus on innovation
• And our Product Marketing team is in charge of telling the world about Auth0
• Reporting to the Director, Product Marketing, this role will drive the business and go-to-market to support the rapid growth of the Auth0 Platform
• This includes creating compelling messaging and positioning, launching new features, enabling the field, and partnering with corporate marketing to target the right buyers and influencers
• In this role, you will play a critical part in redefining our B2C story
• By now, the market understands that identity is security, but you know it’s also the secret sauce for a customer experience that actually sticks
• While the industry has historically viewed identity solutions through the lens of security and compliance, you see it as a strategic driver of growth, loyalty, and seamless user experiences, and you will help the rest of the world see this, too
• You will evangelize a simple truth: To get experience right, you have to get identity right
• Scale the B2C Experience Narrative: Contribute to the strategic narrative for Auth0 by crafting compelling positioning that moves the market from seeing identity as a security checkbox to seeing it as a growth driver
• Drive Inbound Product Marketing: Serve as a critical partner to Product Management by connecting market opportunities to roadmap decisions. You will use market insights and competitive analysis to influence and shape the future direction of our experience-led solutions
• Orchestrate High-Impact Launches: Lead GTM execution for B2C features and products, ensuring alignment across the organization and that every launch delivers on strategic growth goals
• Establish the Blueprint for Success: Plug into how our most recognized B2C brands use identity to drive growth and distill these success stories into a repeatable blueprint that helps prospects realize their full value from the platform
• Deliver Strategic Market Insights: Establish a framework for analyzing B2C trends and consumer friction, ensuring these actionable insights are delivered back to the product and GTM teams to keep us ahead of the competition
• Partner with Marketing: Ensure our B2C experience story is at the heart of every campaign and demand generation program, enabling the field to target the right buyers and influencers effectively