Senior Lifecycle Marketing Manager, Upstart
Activation
$138-220k
Plus target bonuses and equity compensation
More information about location
AI lending marketplace
Be an early applicant
AI lending marketplace
1001+ employees
Be an early applicant
$138-220k
Plus target bonuses and equity compensation
More information about location
1001+ employees
Company mission
To enable effortless credit based on true risk.
Role
Who you are
- 4+ years experience in lifecycle marketing
- A proven track record at driving measurable results toward KPIs
- Ability to pull and translate complex data results into actionable,
- Revenue-driving insights with minimal assistance
- Advanced skill in spreadsheet tools and familiarity with BI tools
- Such as Looker or Mode
- A strong understanding of statistical testing principles within
- CRM
- Demonstrated success in managing complex cross-functional
- Projects with business, technical, and creative stakeholders
- A self-starter who sees challenges as opportunities and is a
- Creative problem-solver
- Hands-on experience in Iterable is a must
- Excellent written and verbal communication skills
- Highly driven and results-oriented work ethic
- Experience with SMS and/or mobile push strongly preferred
- Bonus if you’ve worked with a CDP (we use HighTouch)
What the job involves
- Upstart’s Growth Marketing team drives scalable, data-driven customer acquisition across our lending products. We design, execute, and optimize media strategies that connect consumers to credit at the moments that matter most
- As a Senior Lifecycle Marketing Manager at Upstart, you will be responsible for maintaining and growing our Activation (funnel conversion) program for Personal Loans and Small Dollar Loans
- You will ideate, prioritize, execute, and report on journeys that drive applicants to complete their application and successfully fund their loan. Your primary levers will be email, SMS, push, and VoApps (ringless voicemail)
- Drive growth from new and existing customers via the ideation,
- Launch, and optimization of omni-channel journeys
- Responsibility for E2E execution of said journeys, including
- Business strategy definition, creative strategy, success metrics,
- And read-out of results
- Bridge the gap between a technical development teams,
- Product, and a strategic marketing team by creating detailed
- Requirements for projects, like audience criteria and if/then logic
- Size and estimate potential project impact on CAC, revenue,
- And other KPIs
- Help build and execute against a hypothesis-driven testing
- Roadmap for owned journeys
- Identify cross-functional opportunities to improve the customer
- Lifecycle, and provide strategic and operational leadership to
- Those projects
- Uplevel the team’s processes and documentation of journeys
- Maintain and improve reporting dashboards, in partnership
- With Analytics
- Partner with Creative team to build visually seamless, highly
- Engaging touchpoints
- With the wider business, share plans, results, learnings, and best
- Practices
- Serve as a CRM and lifecycle marketing subject matter expert
- On the Growth team
Our take
Based in San Mateo, California, Upstart is piositioning itself as a leading AI lending marketplace, connecting millions of consumers with more than 100 banks and credit unions. In a market where credit access can be limited by traditional scoring methods, Upstart aims to make lending fairer and more accessible by using technology to better understand each borrowers true potential.
Upstart builds AI and cloud-based tools that help lenders approve more borrowers at lower rates. Its models analyze thousands of variables (not just credit scores) to predict creditworthiness more accurately. And through its platform, consumers can access personal, auto, and home-equity loans, as well as smaller "relief" loans, all through a seamless digital experience.
So far, its success is reflected in its high loan automation rate (over 90% of loans are fully processed without human intervention) and the billions in loan originations it has facilitated. The company continues to refine its AI models and expand its offerings, and in 2026 earned provisional approval to establish "Upstart Bank" as a bank in the US.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-16% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Apr 2019
$50m
SERIES D
Mar 2017
$32.5m
SERIES D
Total funding: $135.7m
Company benefits
- Comprehensive health plans
- 401k Plan
- Annual wellness reimbursement
- Disability insurance
- Generous vacation policy
- Flexible time off
- Parental leave
- Family forming benefits through Carrot
- Technology equipment budget
- Personal development budget
- Various clubs and extracurricular activities
- Catered lunches
- Fully stocked micro-kitchen
Company HQ
South San Mateo, San Mateo, CA
Leadership
David Girouard
(Founder & Executive Chair)They started their career at Accenture and Booz Allen & Hamilton before working in Product Management at Apple and Virage. They left their role of 8 years as President of Enterprise at Google to found Upstart in March 2012.
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