Senior Analyst, Salesforce

• 3–5 years of experience in digital marketing or paid media, ideally in B2B or SaaS industries
• Strong understanding of paid search platforms (Google Ads, Microsoft Ads, SA360), performance metrics, and optimization levers
• Proven experience managing or partnering with digital agencies to deliver marketing results
• Demonstrated ability to translate performance data into compelling insights and business decisions
• Excellent project management and cross-functional collaboration skills
• Proficiency in data analysis and visualization tools (Tableau, Excel, Looker Studio, etc.)
• Bachelor’s degree in Marketing, Business, Communications, or a related field

Desirable

• The Digital Marketing Senior Analyst plays a key strategic role in managing Salesforce’s global paid search efforts, with a focus on agency partnership oversight, stakeholder alignment, and cross-functional collaboration
• This individual is responsible for ensuring the agency is executing against business objectives while translating complex performance data into actionable insights that influence our global marketing strategy
• This is an ideal opportunity for someone who combines analytical strength, cross-functional communication skills, and channel expertise to help scale a high-performing paid search program
• Serve as the primary liaison between internal stakeholders and the external media agency for global paid search campaigns across Google Ads, Microsoft Ads, and SA360
• Partner with Product Marketing, Global Campaigns, and Media Planners to develop and communicate campaign strategies and objectives to the agency
• Oversee agency execution to ensure it aligns with Salesforce’s goals, budgets, timelines, and creative direction—providing guidance, feedback, and strategic input
• Review and interpret campaign performance via reports and dashboards, surfacing trends, insights, and optimization recommendations to stakeholders in monthly and quarterly performance presentations
• Support and guide the agency in A/B testing strategies, creative experimentation, landing page alignment, and bid strategy evolution
• Collaborate cross-functionally with regional marketing teams, SEO, analytics, content, and product teams to ensure paid search aligns with broader marketing initiatives
• Ensure campaign governance by monitoring tracking implementation, naming conventions, data quality, and adherence to brand and legal standards
• Keep stakeholders informed through clear, regular performance updates, strategic reviews, and quarterly business review inputs