Director of Growth Marketing, Health-E Commerce
$150-180k
+ Discretionary Annual Bonus Eligibility: Up to 20%
More information about location
Connecting consumers to FSA & HSA eligible products
Be an early applicant
Connecting consumers to FSA & HSA eligible products
101-200 employees
Be an early applicant
$150-180k
+ Discretionary Annual Bonus Eligibility: Up to 20%
More information about location
101-200 employees
Company mission
To educate and support individuals as they embark on the path to personal health improvement.
Role
Who you are
- We're looking for a data-driven Director of Growth Marketing to own and scale our full-funnel media strategy
- Minimum of 8+ years of experience in performance marketing, digital media, or growth, with at least 3 years in a leadership or management role
- Proven track record managing significant media budgets ($15M+) in a B2C environment
- Deep hands-on expertise across two or more of: Paid Search, Paid Social, YouTube, CTV, Affiliate, or Influencer Marketing
- Working knowledge of SEO/AEO best practices and experience managing agency relationships
- Strong analytical skills; comfortable in platforms like Google Analytics and incrementality tools
- Experience managing, mentoring, and developing direct reports
- Excellent communication skills; able to present complex performance data to non-technical stakeholders
- Highly organized, self-directed, and comfortable operating in a fast-paced, remote environment
What the job involves
- This is a high impact, remote role, you'll lead and grow our internal paid media team, manage an agency partner on SEO/AEO, and roll up your sleeves as an individual contributor across needed channels
- You'll oversee a multi-million dollar media budget and report directly to the Senior Director of Growth
- Lead and manage the internal paid media team, with the opportunity to grow headcount as the business scales
- Manage a $15M+ annual media budget with a focus on efficiency, iROAS, and revenue targets
- Build and maintain robust reporting frameworks across all paid channels; translate data into clear, actionable insights for leadership
- Serve as the internal subject matter expert and day-to-day owner of SEO and Answer Engine Optimization (AEO) strategy
- Manage and hold accountable an external agency partner, setting KPIs, reviewing deliverables, and ensuring alignment with brand and business goals
- Work with agency to guide content strategy, keyword targeting, and technical SEO priorities in partnership with the agency
- Partner closely with product to manage plan and execution of technical updates
- Own channel-level forecasting, budget planning, and performance reporting
- Identify new channel opportunities and run structured tests to expand reach and efficiency
- Partner with our incrementality agency to manage our models (MMM / Geo-test), test and report on incremental revenue for paid channels
Our take
Health-E Commerce is one of the digital health industry’s leading providers of direct-to-consumer pre-tax health and wellness accounts. It is the parent company for a family of brands including FSA Store, HSA Store and WellDeserved. Combined, these serve millions of consumers in the US.
The company has flourished as an increasing number of Americans are using their workplace benefits to design healthcare solutions at a time of rising costs. Health-E Commerce’s brands have become trusted solutions for millions of consumers shopping with FSA (Flexible Spending Account) and HSA (Health Savings Account) currency.
The company has remained focused on continuous improvement and development of new/expanded offerings. This sets up Health-E Commerce nicely to remain a top player in the space.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Jul 2012
$2.2m
SERIES A
Apr 2011
$0.9m
SERIES A
Total funding: $3.1m
Company HQ
Dallas Downtown Historic District, Dallas, TX
Leadership
Zack Peckham
(CEO)Zack joined Health-E Commerce in 2017 as VP of Strategy, moving into the role of CFO in 202 and CEO in 2025. Prior to this, he spent nearly 5 years at Afton Capital PArnters as a Principal.
Stuart Hill
(CFO)Prior to joining Health-E Commerce in 2025, Stuart was the CEO of Kate Somerville Skincare and CFO of Unilever Prestige, Paula's Choice Skincare, and Dermalogica.
Keri Kaiser
(CRO)Prior to joining Health-E COmmerce in 2022, Keri spent 10 years at Children's Health as a VP then Senior VP of Marketing and Communications and then Chief Marketing and Experience Officer, SVP of Marketing, Communications and Experience.
Bhargav J. Shah
(Chief Product & Technology Officer)Alongside Health-E Commerce, Bhargav is the Founder and CTO of RSDB Consulting. Previously, he was the CTO of One Technology and Chief Information Officer at Pier 1 Imports and IntegraCore.
Rachel Rouleau
(CCO)Rachel joined Health-E Commerce in 2013 as a Compliance Director, she then moved into the role of VP of Compliance in 2022 and CHief Compliance Officer in 2022. Previously, she spent 4 years at WageWorks in various COmpliance/Communications roles.
Vik Panda
(CDHO)Prior to Health-E Commerce, Vik spent 19 years as a self-employed Consultant/Advisor. He was also the COO at Maximus and GM at Thirty Madison.
Seiya Vogt
(CMO)Prior to Health-E Commerce, Seiya spent 3 years at Thiry Madison as a VP of Marketing. He also worked as a VP of Marketing & Growth at Boxed.
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