Web Marketing Manager, BlueVine
Contract
New Hire Base Salary Range: $55/hr
Accessible and modern financial services
Be an early applicant
Accessible and modern financial services
501-1000 employees
Be an early applicant
New Hire Base Salary Range: $55/hr
501-1000 employees
Company mission
To empower small businesses with innovative, personalized banking.
Role
Who you are
- An ideal candidate will have experience working in a customer-centric environment, and will have led the development of notable end to end website and mobile design and optimization programs
- They will have strong expertise working with leading marketing technology software solutions for content management systems, customer data platforms, analytics, personalization and A/B testing, and will be most comfortable when applying this expertise toward designing and delivering new and innovative online experiences
- He / She will be proficient in SEO best practices to inform content strategy and website technology roadmaps
- This role requires someone who is a self-starter, is analytical, detail oriented and thrives in a data and results-driven environment
- Having a track record working in fast-moving and high-tech environments, having a passion for supporting SMB businesses and having the skills to collaborate and deliver successfully when working across a large cross-functional team will set an ideal candidate up for success in this role
- Are you always curious about “the why?” and always striving to find the next opportunity to design and improve the customer experience? We are too and would love to meet with you
- Has a deep understanding of our business, needs, expectations, requirements, and of digital experience testing methodologies (A/B, multivariate, etc.)
- 8+ years of experience leading optimization programs
- 5+ years of experience in project management or web delivery function, working within cross functional teams, and involvement in software/technology or marketing
- 4+ years experience working in Jira PMO software
- Bachelor's Degree required / Advanced Degree preferred
- Top of his/her game regarding testing and optimization, modern product development skills, web/mobile design and content management, web/mobile analytics and organic search
- An understanding of digital marketing best practices and keeps abreast of the latest tools, techniques, & technologies
- Experimentation platforms (e.g. Optimizely)
- Site-side analytics and customer data tools (Google Analytics, Segment, etc.)
- CMS and/or web-tech platforms (e.g. WordPress, Salesforce Marketing Cloud, etc)
- Superb written and verbal communication skills including delivering presentations
- A process-driven individual who has effectively managed and executed complex, multi-layer work streams in a fast-paced environment
- Strong at multi-tasking and project management skills with a team player mentality
- Flexible, Positive, High Energy, Proactive with a strong bias towards action
- Passion for BlueVine, its mission, and marketing to small and medium-sized businesses
What the job involves
- BlueVine is seeking an accomplished and innovative Digital Experience Optimization (DXO) Manager responsible for the ongoing testing, optimization and personalization roadmap across Bluevine.com
- Success in the role is accomplished by building a robust test and learn strategy, including conversion rate optimization (CRO), leading to both short and long-term performance improvements across website features and content
- The DXO manager will own the Bluevine.com tagging infrastructure and implementation, and data analysis to drive outcomes that constantly improve key business metrics and performance
- Reporting to the Senior Director of Growth Marketing, he / she will partner closely with Design, Product, Growth Marketing, Communications, Legal and Engineering teams to initiate, manage and deliver projects across our BlueVine.com roadmap
- The role is both strategic and executional; strength in both and the ability to flex back and forth is critical
- As the primary point of contact for optimization on BlueVine.com, this candidate will lead project initiation, design, development and project management activities
- They will partner with user experience strategy and content strategy teams to deliver a great experience for BlueVine prospects and customers
- Owns the ongoing BlueVine.com Web & Content optimization strategy, implementing test that support an end to end customer journey for key personas / segments
- Partners with engineering and operations to maintain and improve the marketing technology tools and systems used to bring more personalized outputs to our customers with speed and stability
- Leads the team in determining the approach, deliverables, schedule and tools to deliver multiple projects streams within established constraints
- Ensures that stakeholder and leadership signoff is obtained at key points during projects
- Designs & develops end to end customer experience tests in conjunction with new product launches, policy & feature updates
- Partners on landing page strategies for acquisition and lifecycle programs
- Works cross-functionally with peers on product marketing, design, engineering, risk, data science, and insights to develop a web/mobile product roadmap and execute flawlessly against that plan
- Implements SEO & CRO programs to meet new customer growth / ROI targets
- Has overall responsibility for delivery health of BlueVine projects, facilitating project-related team meetings (i.e. kick-offs, stand-ups, status, reviews, etc.), communicating action steps to the team, and delivering weekly project updates to leadership
- Helps update processes and standards for project management design and technical documentation
- Directs vendor/third party relationships to support project execution
- Communicates project status daily, weekly and monthly during key business reviews
- Leads test analysis and retrospective meetings to drive action, learn from and improve web performance
- Constantly monitors traffic, funnel conversion, page performance metrics and ROI
- Builds team expertise by mentoring team members and offering training in relevant methodologies, techniques, frameworks, etc
- Proactively works to define and/or improve personalization policies and procedures
- This is a temporary remote contract role and does not include benefits
- The anticipated duration of the role is 12-16 weeks, with the possibility of extension
Our take
Founded in 2013, BlueVine offers a suite of banking services for small and medium businesses (SMBs). BlueVine began as a small business lender, and have since expanded into a small business banking service in late 2020.
Having already loaned billions of dollars with tens of thousands of active customers, BlueVine aims to be the largest bank in the United States for small businesses. While there are over 4,000 banks in the US which are theoretically rivals in this ambition, few of them target the SME market or provide a comprehensive range of financial services to meet their needs.
In 2021 BlueVine appointed Steve Allocca (PayPal, LendingClub, Wells Fargo) as COO. As a small business owner himself, and having worked on SMB-oriented projects at PayPal, his appointment is a smart move as BlueVine moves to net the flurry of new SMBs opening. The company is currently focused on developing its financing products and increasing the range of services available to its customers.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
19% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Nov 2019
$102.5m
GROWTH EQUITY VC
Jul 2018
$12m
SERIES E
Total funding: $327.5m
Company benefits
- Medical
- Dental
- Vision
- Competitive salaries
- 401K plan
- PTO & Holidays
- Parental leave
- Life insurance
- Commuter pass
- Weekly catered lunches
- Volunteering events
- Happy hours
Company values
- Lead with Integrity - We continuously strive to earn the trust of our customers, partners, and team members
- Operate as Owners - We hold ourselves accountable and take ownership of our responsibilities and actions
- Push Boundaries - We think big—pushing ourselves and our customers to break new ground and reach new heights
- Grow Together - We create opportunities for all, believing that everyone deserves a fair shot at success
Company HQ
Centennial, Redwood City, CA
Articles
Leadership
Eyal Lifshitz
(CEO)They have an MBA from The University of Chicago Booth School of Business. They were a Principal at Greylock IL and an Associate at McKinsey & Company.
Nir Klar
(CTO)They studied for an MBA from Tel Aviv University. They have an extensive software engineering background, and were the CTO of Planet SOHO and Media Layers.
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