Shopping online for clothes is not always a fun experience. Finding clothes you like is only half the battle. Sizing guides and return policies seem to have been designed to be challenging to understand, and can also vary wildly from company to company.
Stitchfix sets out to change this by making online clothes shopping personalized and hassle-free. Customers take a survey on their personal tastes, and pay a one-off fee for a stylist, to receive a box of 5 personalized items. Then, they simply pay for any items they keep, or return what they don't want free of charge.
Stitchfix's unique blend of technology and human touch allows the company to deliver its personalized experience at scale. Unfortunately, this once exciting brand has been hit hard by economic trends, cutting back staff and shutting down UK operations entirely. Only time will tell if it can bounce back and find success again in the future.
Steph
Company Specialist at Welcome to the Jungle