Digital wardrobe app
Posted today
Digital wardrobe app
1-20 employees
Posted today
1-20 employees
Most companies are built to sell more. Ours is built to help you buy better. Because when a system is built to sell more, the only metric is volume. When it’s built to help you buy better, everything shifts. This is the world Whering is building. A world where style is personal, getting dressed is fun, and when we need something new, shopping with intent. No more bad buys, no more landfills full of barely worn clothes. A world where every item is worn and loved. Loved wardrobes start here.
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Most companies are built to sell more. Ours is built to help you buy better. Because when a system is built to sell more, the only metric is volume. When it’s built to help you buy better, everything shifts. This is the world Whering is building. A world where style is personal, getting dressed is fun, and when we need something new, shopping with intent. No more bad buys, no more landfills full of barely worn clothes. A world where every item is worn and loved. Loved wardrobes start here.
Whering wants to address the ‘I-have-nothing-to-wear’ syndrome. It is doing this by materialising the Clueless 'virtual wardrobe' dream - providing women with a digitalised wardrobe that helps them organise their outfits.
Its an exciting approach that aims to reduce the carbon and water footprint of consumers by extending the lifecycle of clothes. By allowing users to visualise their outfits, they are empowered to track all of their clothes and utilise them in the most efficient manner, which highly contributes to a more sustainable fashion industry. Moreover, the digital wardrobe app saves users' time by providing them with daily outfit suggestions and it helps them shop more intelligently by offering them personalised sustainable product recommendations.
Whering wants to become a one-stop shop for all the fashion needs of users. In line with this vision, it has developed new features that improve the experience of the fashion lovers that are using its app, such as its own marketplace, allowing them to send outfits to friends and to plan their outfits in advance. With its innovative solutions, Whering is well on its way to reshaping how we engage with fashion and sustainability.

Freddie
Company Specialist at Welcome to the Jungle
Jun 2025
$11m
SEED
Oct 2022
$0.3m
GRANT
This company has top investors
Bianca Rangecroft
(Founder & CEO)Previously a Financial Analyst at Goldman Sachs, an Analyst at Cubitt Consulting and a Structured Products Analyst at Barclays Wealth Management.