Senior Paid Media Manager, Abnormal AI

• 5–8+ years of B2B SaaS paid media experience, with direct ownership of paid search and paid social at a fast-growing company
• Proven track record of generating qualified pipeline — not just leads — from paid channels
• Demonstrated systems thinking: you've built something that runs without you having to touch it every day
• Hands-on fluency with AI tools applied to marketing work (not theoretical — you actually use them)
• Strong analytical foundation: you build your own reports, interpret your own data, and don't wait for someone else to tell you what's happening
• Experience managing $1M+ paid media budgets with accountability for performance outcomes
• Excellent communicator — can synthesize paid media performance for executives without hiding behind jargon

Desirable

• This role is for someone who runs paid channels with genuine depth, builds the systems that make those channels scale, and uses AI the way other marketers use spreadsheets: constantly, fluently, and to do things that wouldn't otherwise be possible
• You'll own global paid media at a company in hyper growth — managing significant budget across SEM, paid social, display, and content syndication — and you'll be expected to bring both expert execution and a builder's instinct to every part of the program
• That means you're not just managing campaigns. You're designing the operating model: how we track, how we automate, how we report, and how we keep reducing the gap between signal and action
• Agencies stay in the picture for what they're actually good at: localized creative execution and regional content production. Everything else — strategy, channel ownership, analysis, optimization logic, copy iteration — runs internally. That shift is already underway. This person accelerates it
• Own and Scale Paid Channels:
• Run day-to-day ownership of global paid search, paid social (LinkedIn, Meta, YouTube), programmatic display, and content syndication
• Set channel strategy by segment, geography, and funnel stage — not just by channel defaults
• Manage a significant paid media budget with full accountability for pipeline contribution, cost-per-opportunity, and ROI by pod
• Partner with RevOps and Marketing Ops to close measurement gaps — you won't accept "last-touch" as the answer
• Build Systems, Not Just Campaigns:
• Design and implement repeatable operating processes: campaign scaffolding, naming conventions, QA checklists, reporting cadences, and launch workflows
• Build automation layers that reduce manual work — bidding logic, budget pacing alerts, performance anomaly flags, and audience refresh triggers
• Reduce agency dependency by bringing capability in-house, and maintain a clear view of what the agency layer should and shouldn't own
• Create and maintain a living playbook so your program can scale without you being the single point of failure
• Use AI as a Core Operating Tool:
• Use AI tools daily: for copy generation and testing, audience hypothesis development, performance analysis, competitive research, and reporting narratives
• Build AI-assisted workflows that compress the time between insight and action — weekly optimizations shouldn't take half the week
• Know the limits: where AI accelerates (iteration, synthesis, pattern recognition) and where human judgment is required (original creative positioning, brand voice, strategy)
• Contribute to Abnormal's internal AI operating model — share what's working with the broader team, help other functions level up
• Drive Pipeline with Rigor:
• Build and manage paid programs tied to specific pipeline targets by segment (MM, ENT, PubSec) and geography
• Coordinate closely with field marketing, SDRs, and demand gen to align paid plays with account motion and pipeline gaps
• Own the conversion story from ad impression to qualified pipeline — be fluent in attribution, funnel metrics, and what each number actually means
• Run structured experiments: hypothesis → test → read → scale. Not one-off A/B tests that go nowhere

• As part of Abnormal AI's secure hiring practices, we conduct video interviews and validate applicant identity at various stages through our recruitment process
• Further, if your application is successful and Abnormal AI makes a conditional offer of employment, we will carry out pre-employment checks which must be successfully completed to progress to a final offer