Growth Marketing Lead/Director, Siro
$185-215k
+ Equity Grants
More information about location
3 days a week in office (Flatiron, NY)
AI coach for field sales reps
Be an early applicant
AI coach for field sales reps
21-100 employees
Be an early applicant
$185-215k
+ Equity Grants
More information about location
3 days a week in office (Flatiron, NY)
21-100 employees
Company mission
Siro's mission is to create a world where anyone can find social mobility and financial freedom through a career in sales.
Role
Who you are
- 6-10+ years of B2B demand generation experience with proven track record at high-growth SaaS companies (Seed-Series C preferred)
- Enterprise ABM Expertise: Deep experience with account-based marketing strategies, including account tiering, personalized campaigns, and sales-marketing alignment for large deal sizes
- Full-Stack Marketing Proficiency: Hands-on experience across demand gen channels including paid acquisition, email/lifecycle marketing, events, SEO, and website optimization
- Analytics & Attribution: Strong background in marketing analytics, full-funnel reporting, and ROI measurement with ability to present insights to executive leadership
- Martech Fluency: Experience with marketing tools and AI-powered solutions for demand generation, lead scoring, and campaign automation
- Scale Experience: Background scaling demand gen programs from early stage to significant pipeline volumes ($100M+ annually)
What the job involves
- We are look for a Growth Marketing Lead/Director to scale qualified pipeline generation across our SMB, Mid Market, and Enterprise segments.
- Pipeline Generation & ABM Strategy: Build and execute account-driven GTM strategies to generate qualified pipeline for large enterprise prospects with complex buying processes, while also maintaining pipeline generation from our SMB and Mid-Market segments
- Full-Funnel Optimization: Own end-to-end demand generation funnel from awareness to sales handoff, implementing analytics and optimization strategies to improve conversion rates at each stage
- Enterprise Campaign Management: Design and execute integrated campaigns across multiple channels (email, paid, web, outbound) specifically tailored for enterprise buyers and longer sales cycles
- Cross-Functional Partnership: Collaborate closely with our Sales, SDR, and RevOps teams on account prioritization, lead routing, and opportunity development while reporting performance metrics to executive leadership
- High-Impact Role: Lead the transition to enterprise GTM and influence company trajectory during a pivotal growth phase
- Leadership Opportunity: Ground-floor opportunity to build and eventually lead a demand generation team as the company scales
- Executive Visibility: Have significant influence on company strategy and resource allocation in a high-visibility role
Our take
The activities of sales representatives are essential for maximizing the profits of a business, but it’s difficult to optimize this when there is no efficient way of tracking conversations. It is almost impossible to know exactly how long a sales rep pitches a product or exactly what they said, and this makes it difficult for businesses to improve their sales.
Siro provides a digital mobile and desktop app that facilitates the tracking and analysis of the conversations of sales reps and clients. The app records and transcribes sales conversations, providing a quantifiable footprint of every sales conversation which can then be analyzed by sales managers for improvements.
Whilst the recording and transcription software behind Siro is nothing new, the integrated approach to tracking sales conversations is one that has been untapped until now. The company claims that when used properly, its sales coaching system can reduce sales conversation time tenfold - giving Siro the potential to take sales coaching to a whole new level.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
May 2025
$50m
SERIES B
Oct 2023
$14m
SERIES A
Total funding: $69.1m
Company HQ
Flatiron District, New York, NY
Leadership
Jake Cronin
(CEO & Founder)Co-founder of Queue. Was a Woodruff Scholar at Emory where they studied Math, CS, and Chinese Studies. Opened & ran a Cutco branch office.
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