Marketing Automation Manager, Procore
Europe
Construction management platform
Posted today
Construction management platform
1001+ employees
Posted today
1001+ employees
Company mission
To connect everyone in construction on a global platform.
Role
Who you are
- Bachelor's Degree in Marketing or Business, or comparable work experience
- 7+ years of experience in a Marketing Automation, Email Marketing, or Marketing Operations role, preferably in a B2B SaaS capacity
- Expert-level experience in Marketo, including familiarity with system administration and managing system integrations. Marketo Certified Expert certification preferred
- Experience managing an ABM orchestration platform, such as Demandbase or 6Sense
- Experience with reporting on email campaign and program performance and providing insights and recommendations to senior management
- A critical thinker who is highly organized and detail-oriented
- Strong communication and collaboration skills, with the ability to work effectively across different teams and levels of the organization
- Comfortable with editing and optimizing HTML/CSS for email templates
What the job involves
- We’re looking for a Marketing Automation Manager, Europe to join Procore’s global Marketing Automation team
- In this role, you’ll help us fuel our inbound funnel by delivering best-in-class marketing campaigns and building automated programs to nurture prospects and retain customers
- You’ll own, maintain, and scale our marketing automation platforms, including audience segmentation, data cleansing, privacy and compliance, and system optimization
- In this role, you’ll be responsible for supporting and scaling marketing campaigns in our UKI and MENA regions, working cross-functionally to execute, operationalize, and measure their impact
- Your primary goal will be to enhance our campaign effectiveness and streamline automation processes, ultimately driving business growth across the region
- As a Marketing Automation Manager, Europe, you’ll partner closely with regional stakeholders in Campaign Management, Field Marketing, Marketing Operations, and Sales Operations to maximize our campaign effectiveness and deliver high-quality leads to our sales partners
- You’ll use your analytical skills to define operational processes and implement technical solutions in Marketo and Demandbase to support the pipeline goals of the marketing department
- This position reports to our Senior Director, Integrated Marketing Europe
- Execute on all global email campaigns, nurture programs, and Account-Based Marketing initiatives in Marketo and Demandbase, including audience segmentation, testing, deployment, and continuous optimization
- Manage our marketing database, ensuring data hygiene, compliance measures, accurate tagging, and troubleshooting any data issues between Marketo, Demandbase, Salesforce, and other MarTech systems
- Collaborate with the EMEA Campaigns team on the ideation, implementation, and measurement of omnichannel nurture strategies to maximize activation, engagement and retention across the entire prospect-to-customer journey
- Gather and communicate comprehensive reporting on marketing campaigns, covering metrics from webinars, events, advertising, email, and web traffic performance to make data-driven decisions on marketing campaign strategies
- Identify opportunities to tailor global processes for regional needs, implementing solutions to accommodate our unique EMEA market requirements
- Act as the subject matter expert on Marketing Automation and teach other team members best practices
Our take
Construction tech company Procore offers a cloud-based construction management platform. With substantial productivity gains and cost reductions on the table for construction companies that digitize more efficiently, Procore’s offerings are an attractive prospect for those operating in the industry.
Founded in 2002, Procore now serves over 15,000 businesses, providing a range of products for preconstruction, project management, and resource and financial management. Its platform is built atop multi-zone cloud infrastructure, and is able to house every app, document, and person involved in projects, providing visibility that simplifies processes for everyone involved.
With promising stock performance and a legacy position in the construction tech sector, Procore seems likely to continue a steady upward trajectory in this growing market. The company published its first Environmental, Social and Governance report in 2022, highlighting its commitment to work towards a more sustainable future, and has continued to develop integrations and partnerships to improve its offerings.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 11 rounds)
May 2020
$150m
LATE VC
Sep 2019
$94.9m
SERIES I
Total funding: $567.8m
Company benefits
- Comprehensive healthcare benefits, long-term disability, life insurance and other wellness resources
- Values-driven PTO that is based on openness, ownership and optimism – take the time you need when you need it
- Retirement benefits such as a 401k or RRSP with employer contribution (varies by country).
- Employee Stock Purchase Plan for eligible employees
- Employee enrichment program with classes and programs for personal and professional development
- Procore Perks - a reimbursable stipend for purpose-driven goods and services that support work/life well-being and physical and financial wellness
Company values
- Openness: Be honest without ego
- Optimism: Build toward what’s possible
- Ownership: Take initiative and move forward
Company HQ
Carpinteria, CA
Articles
Leadership
Tooey Courtemanche
(CEO)Worked as a Software Engineer at Skip Steveley & Associates after graduating from the University of Arizona. They were also CEO of Webcage, a software consultancy company.
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