Digital Marketing Manager, Evolv Technology

$90-120k

+ Bonus + Equity

Mid and Senior level
Boston

Office located in Waltham, MA

Evolv Technology

AI-driven security screening & weapon detection

Open for applications

Evolv Technology

AI-driven security screening & weapon detection

201-500 employees

B2BArtificial IntelligenceSecurityAnalytics

Open for applications

$90-120k

+ Bonus + Equity

Mid and Senior level
Boston

Office located in Waltham, MA

201-500 employees

B2BArtificial IntelligenceSecurityAnalytics

Company mission

Evolv Technology's mission is to make the world a safer place for people to gather.

Role

Who you are

  • Strong foundational knowledge in digital marketing strategies and tactics, including email, display, SEO/ SEM, third party, and social
  • Proven experience planning and executing paid B2B campaigns for small organizations up to large enterprises
  • Ability to pull, analyze, and report on campaign performance and Marketing KPIs
  • Willingness and competency in adapting and adjusting reporting along with changing business priorities
  • Plan, execute, and analyze campaign tactics expertly
  • Have a creative eye for testing and optimizing channels, messaging, and campaign tactics regularly
  • Manage and report on budget and ROI meticulously
  • Collaborate closely with Marketing and cross-functional teams and stakeholders to produce content, plan and execute campaigns, and optimize conversion rates
  • Regularly report on KPIs, including leads generated, accounts engaged, and conversions into meetings and pipeline generated

What the job involves

  • Are you a Digital Marketing expert who is eager to take the next step in owning the overall paid and organic strategy, including SEM (Search Engine Marketing) and SEO (Search Engine Optimization)?
  • If you’ve been in a Digital Marketing or Demand Generation role for the past 3-5 years and are looking to take the next step in owning the strategy, then this role may be for you
  • We’re searching for a Digital Marketing Manager who is data-driven, a go-getter, and biased towards action to join the Marketing team and make immediate impact
  • This role will report into the Brand and Communications team and be responsible for developing and managing a digital media strategy focused on traffic acquisition and brand awareness
  • In the first 30 days, you will:
  • Participate in EvolvED, the new hire orientation, to understand company culture, processes, and expectations
  • Meet with team members, cross-functional stakeholders, and our digital agency, laying the groundwork for future collaboration and communication
  • Analyze past and current campaigns and form an opinion on how to best attract and convert new accounts
  • Within 3 to 6 months, you will:
  • Develop and execute a comprehensive paid and SEO strategy to attract and convert accounts within key verticals through paid advertising, SEM, and third parties
  • Regularly report out on KPIs, including leads acquired, accounts engaged, conversion rates, and forecasts
  • Support our Campaigns Manager and Field Marketing team to achieve lead generation and account engagement goals
  • Support our Brand team in management and analytics of corporate website
  • By the end of the first year, you will:
  • Develop proven playbooks to engage and convert new accounts across our targeted lists and key verticals
  • Continuously test and analyze campaign effectiveness and optimize for results
  • Manage and regularly report on budget and ROI
  • This role reports to the Senior Director, Brand and Strategic Programs on the Marketing team. We are a data-driven team that is biased towards action and inspired by each other’s creativity, team mindset, and willingness to test, learn, and iterate quickly!

Our take

Security screening systems are essential within venues such as concert halls, schools, and workplaces, but there are several problems with existing solutions. For example, lengthy queues and physically intimidating security checkpoints can taint visitor experiences, as well as cause congestion due to their inefficiencies.

Evolv Technology develops AI-driven screening systems, aiming to remove the tension, intimidation, and friction associated with security screening. It does this with a smart touchless screening sensor for weapon detection called Evolve Edge, in addition to an all-in-one venue security analytics platform called Evolv Express.

Whilst the company does face competition from similar security solutions at high-risk locations such as airports, its ability to serve a wide range of venues helps it stand out. It is no doubt Evolv has the ability to make spaces safer, though its past claims it made them "weapon-free" was challenged by a recent failure of its system to detect knives. It does, however, continue to innovate on its offering, and remains an attractive option in the space.

Freddie headshot

Freddie

Company Specialist at Welcome to the Jungle

Insights

Top investors

30% employee growth in 12 months

Company

Funding (last 2 of 6 rounds)

Jan 2020

$30m

SERIES C

Oct 2019

$24m

SERIES C

Total funding: $106.4m

Company benefits

  • Equity
  • Flexible work environment
  • Unique culture
  • Medical and dental insurance
  • 401(k) plan
  • Unlimited vacation policy
  • Quarterly budget to spend on the perks that are most meaningful to you

Company values

  • Authentic - we are honest with each other and honest with our customers
  • Kind - our supportive community is kindspirited, respectful, and driven by positive intentions grounded in our vision and mission
  • Courageous - we innovate and are not afraid to disrupt the status quo to obtain our mission, even if we must disrupt ourselves
  • Driven - we are obsessed with our customer's success
  • Fun - we take what we do seriously, we don't take ourselves seriously

Company HQ

Waltham, MA

Leadership

Anil Chitkara

(Chief Growth Officer)

Experience as Vice President of PTC. Was also Senior Vice President of Market Development for Oco from 2007 to 2011.

Michael Ellenbogen

(Chief Innovation Officer)

Experience as Vice President of Product and Business Development for Vivid Technologies. Was CEO and Founder of Reveal Imaging Technologies from 2003 to 2011.

Salary benchmarks

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