Product Marketing Manager, Sova
£55-60k
Talent assessment platform
Open for applications
Talent assessment platform
21-100 employees
Open for applications
£55-60k
21-100 employees
Company mission
To break the status quo & disrupt the world of assessment.
Role
Who you are
- 3-5 years of experience in product marketing, preferably in a B2B SaaS environment
- Proven track record of successfully launching and promoting enterprise software products
- Strong understanding of B2B sales cycles and enterprise customer needs
- Excellent verbal and written communication skills, with the ability to articulate complex concepts clearly
- Strong project management skills and ability to handle multiple priorities in a fast-paced environment
- Passion for technology and a keen interest in staying up-to-date with industry trends
Desirable
- Experience within the talent acquisition or HR technology industry
- Hands-on demonstrable experience with user research and competitor research
What the job involves
- Market Research & Analysis: Conduct thorough market research to identify customer needs, industry trends, and competitive landscape. Utilise insights to inform product roadmap, positioning and messaging
- Product Positioning & Messaging: Develop compelling product positioning and messaging that clearly articulate the value proposition to target audiences. Tailor messaging for various buyer personas within enterprise organisations
- Go-to-Market Strategy: Design and implement effective go-to-market strategies for new product launches and feature enhancements, ensuring alignment with overall business objectives
- Sales Enablement: Create sales collateral, training materials, and tools to equip the sales team with the knowledge and resources needed to sell our products effectively. Conduct training sessions to ensure alignment
- Content Development: Collaborate with the Content Marketing Manager to create engaging marketing content, including case studies, white papers, webinars, and blog posts highlighting product benefits and customer success stories
- Performance Tracking: Monitor and analyse the performance of product marketing campaigns and initiatives. Use data-driven insights to optimise strategies and report on KPIs to stakeholders
- Customer Engagement: Work closely with Customer Success and Support teams to gather customer feedback and insights, ensuring product improvements align with customer needs and market demands
- Cross-Functional Collaboration: Collaborate with Sales, Product and Customer Success on product roadmap and feature prioritisation, ensuring strategies are aligned with product development
Application process
- Apply via WTTG
- Call with VP of Marketing - 30-mins
- Call with Director of Product - 30-mins
- Technical Test / Business Case Interview - 60-mins
- Final CRO interview - 30-mins
Our take
In recent years, there have been dramatic overhauls in the world of work, especially in areas like recruitment and teambuilding. The struggle to recruit and retain the right talent has grown, and the nature of work itself has been modified with the pivot to hybrid teams and the rising prominence of new skillset's. Sova is a recruitment tech platform looking to offer HR teams some support.
The platform develops mobile-friendly psychometric assessments to help hiring happen faster, with greater accuracy, and with less bias. It supports situational judgement and cognitive tests, alongside video interviews and digital assessment centres, and wraps all this up in a unified data layer that boosts visibility and integration with existing HR tools.
Startups like TestGorilla, eSkill, and The Predictive Index all offer similar capabilities, and are also benefiting from the upswing in HR department funding. Sova, however, boasts a broad and impressive client roster that includes Santander, Pfizer, and Vodafone. This will give the company a strong springboard as it develops into the world’s largest HR tech market: North America.
Freddie
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (2 rounds)
Feb 2022
$9m
SERIES A
Nov 2020
$4.1m
GROWTH EQUITY VC
Total funding: $13m
Company benefits
- 25 days annual leave, plus bank holidays
- Workplace pension after 3 month probation (3%+5% contributions)
- Private medical cover after probation
- Employee assistance programme
- L&D programme
- Remote First (UK)
Company values
- Making Science Work
- Different, Together
- Restless Spirits
- Ever Upwards
Company HQ
Marylebone, London, UK
Leadership
Darren Jaffrey
(CEO)Previously CCO at Sova, a General Manager at HireVue, CEO of Onalytica, General Manager at Clarabridge and Senior Vice President at Taleo.
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