Although secondary data has routinely been used in the past, companies of today are looking more and more towards collecting primary data. Such firsthand data allows companies to make more informed, strategic decisions to maximise the efficiency of business operations. Given the high demand, the market is open for centralised raw data providers.
Atheneum's platform combines tech and person-to-person interaction to provide companies access to primary data for analysis and consultation. By offering its services rapidly and globally, Atheneum is able to tap into a wide range of businesses that wish to access innovations in tech and data science.
Given the demand for the services that Atheneum provide, competitors are looking to tap into the research-as-a-service market. Businesses like Mailchimp or Salesforce could develop into these sectors to offer services that rival Atheneum's, meaning the company could face competition in the future.
Kirsty
Company Specialist at Welcome to the Jungle