Director of Marketing, Yubico
D2C eCommerce
Secure two-factor authentication products
Open for applications
Secure two-factor authentication products
501-1000 employees
Open for applications
501-1000 employees
Company mission
To protect all internet citizens, making secure login easy and available to everyone.
Role
Who you are
- Key traits for this role include an entrepreneurial mindset, a data-driven approach, and strong leadership and communication skills
- The ideal candidate will have a strong background in marketing and consumer technology (cybersecurity experience is a plus) with a proven track record of managing successful e-commerce campaigns for small businesses and consumers across D2C, partner and affiliate platforms, and marketplaces
- 8+ years' experience in e-commerce growth, digital marketing, or marketplace optimization (e.g., Amazon, Best Buy, Walmart, owned channel, etc.)
- Successful track record in a senior marketing D2C e-commerce role
- Experience working collaboratively within the ecommerce business as well as cross department, cross channel, cross company and externally to educate, influence and successfully launch digital and omni-channel programs
- Demonstrated ability for developing multi-year and annual strategic plans that include assumptions and forecasts
- Strong understanding of e-commerce trends, analytics, and customer preferences
- Demonstrable experience with and understanding of SEO/SEM, marketing database, email, social media and/or digital advertising campaigns
- Demonstrated critical thinking and analytical skills at the strategic and tactical levels
- Utilizes data to make decisions. Strong data acumen. Hands-on experience gathering data and insights through various analytics tools including Google Analytics
- Experience managing large budgets ($2 million+ annual) across multiple channels in multiple geographic regions
- Mastery of project management, including the ability to prioritize work, delegate workload and manage the demands of a fast-paced environment and tight deadlines
- A deep understanding of performance marketing across various channels, including Google Ads, Facebook Ads, and Amazon Ads, is essential
- Deep understanding of and experience with leading e-commerce platforms and tools (e.g., Shopify, Klaviyo, Meta Commerce, Google for Business, etc.)
What the job involves
- We are looking for a strategic and creative Director, Marketing D2C eCommerce for our Consumer Technology markets
- You will produce campaigns for consumers and lead the marketing efforts to drive awareness of our world famous YubiKeys and increase revenue for Yubico’s D2C e-commerce platforms
- To ensure successful strategy building and execution of all campaigns you will work closely with cross-functional team members
- Develops e-commerce and digital marketing strategies, plans and programs to drive business growth objectives, help develop merchandising, marketing & creative strategies to grow revenue & profitability
- Collaborate with cross-functional teams including product marketing, digital marketing, content, and sales to create compelling campaigns that engage, educate and convert consumers
- Manages marketing budget, allocates resources effectively, and measures the ROI of marketing initiatives
- Collaborates with product development teams to create compelling value propositions and go-to-market strategies
- Align marketing efforts with overall business objectives, defining, tracking and optimizing against marketing KPIs consistent with our financial targets
- Develops product positioning, messaging, and go-to-market plans to ensure successful product launches and adoption. Ensures consistent messaging across all marketing channels and materials
- Collaborate with the broader e-commerce team to understand sales trends, product performance, and upcoming campaigns to inform upcoming e-commerce product assortments
- Gather insights on top-performing products, customer feedback, and areas of opportunity for growth
- Leads strategic planning sessions with global, internal, and external stakeholders
- Managing campaign optimization for site traffic and conversion to sales
- Identify new opportunities and lead initiatives to enhance customer engagement and acquisition
- Lead the execution of marketing campaigns from concept to launch
- Analyze data and trends to continuously improve marketing effectiveness and ROI
- Work with the Global Communications team to analyze and optimize across organic search and social, video and community channels to raise awareness and increase brand awareness
- Prepare and present reports to cross-functional teams and leadership on key metrics and insights
Our take
With cybersecurity breaches a costly and devastating threat to businesses and governments across the board, robust security solutions are an increasingly high priority. But passwords, the most common form of digital protection, are ill-equipped for preventing phishing attacks and other forms of cybercrime. Yubico is a leading provider of hardware authentication security keys, that add an additional layer of protection by verifying that a website or tool is being accessed from a specific device.
Yubico's hardware keys are some of the most popular on the market, offering a competitive solution to multi-factor authentication. Through its products, customers can secure the identities of their employees and users, and reduce both support costs and the number of support calls made.
With the global multi-factor authentication market forecast to keep rising from now into 2027, the company's leading global position is likely to see it net more clients. This is atop its already impressive list which includes Google, Microsoft, and the UK Government, with the opportunity to find great success off the back of its 2024 IPO and as the space evolves.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Jul 2020
$31.3m
LATE VC
Aug 2019
$25m
LATE VC
Total funding: $87.4m
Company benefits
- Retirement plan - We offer pension plans with employer contributions
- Wellness benefit - monthly reimbursements for wellness expenses in the US and Sweden
- Equity in the company - stock options or equivalent programs for our team so they can have a solid stake in Yubico’s success
- Learning & development - professional development stipend and mentorship program
- Global events - historically we’ve hosted an all-team event in a new location every year where we plan for upcoming quarters, set goals, and most importantly, host fun events to encourage team building outside of the workplace
- Parental leave - paid parental leave so you can take care of your new family
Company HQ
Downtown North, Palo Alto, CA
Leadership
Stina Ehrensvärd
(Chief Evangelist)Having studied at the Royal College of Art in Stockholm, Stina co-founded Cypak in 2001, where they served as VP of Marketing for 6 years. They then co-founded Yubico as CEO in May 2007.
Jakob Ehrensvärd
(CIO)Jakob started their career as a SVT Software Developer before spending 9 years as CEO of Systemkonsult. They left their role as CTO of Cypak in 2008, having founded Yubico with Stina.
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