Junior Marketing Manager, Tinder
Social First, 6 Month Fixed Term Contract
3+ days a week in office
Swipe-based dating app
Be an early applicant
Swipe-based dating app
501-1000 employees
Be an early applicant
3+ days a week in office
501-1000 employees
Company mission
To power and inspire realconnectionsby making meeting easy and fun for every new generation of singles.
Role
Who you are
- To speak native-level German and fluent English, effortlessly, across channels
- A deep understanding of German youth culture, trends, and what really moves Gen Z
- Proven marketing experience, ideally in a brand or agency where social is the heartbeat
- Experience working with creators or influencers, from scouting to briefing to performance tracking
- Familiarity with paid social campaign structures and boosting mechanics
- An instinct for what’s next: you live and breathe trends, memes, and moments
- Confidence using tools like GSuite, Asana, and Excel to stay organized and move fast
- The ability to juggle projects, deadlines, and details like a pro
- A sharp creative mind with the discipline to deliver
- Real passion for culture, tech, and inclusive narratives that matter
- Availability to jump in ASAP, and commit for 6 months of hands-on impact
Desirable
- A personal presence or fluency on TikTok, Instagram Reels, or emerging platforms
- Experience localizing a global brand for a DACH audience
- Basic editing or design skills (e.g. Canva, CapCut, Adobe Express, Figma)
- Previous experience in Gen Z–focused industries (e.g. fashion, music, lifestyle, tech, entertainment)
- Comfort with performance data & turning insights into action
- Understanding of social-safe legal & brand safety frameworks (especially in Germany)
- Experience working in or with cross-functional, international teams
- An opinionated POV on what’s working (and what’s tired) in brand marketing for Gen Z
What the job involves
- You’ll join Tinder’s DACH Marketing team during an exciting phase of creative reinvention and cultural experimentation.
- This role is social-first and Gen Z-focused, with a clear mission: to shape how Tinder shows up in culture through content, creators, and bold ideas
- You’ll contribute across organic and paid channels, support campaign execution, and help bring our brand voice to life in real-time moments
- Expect fast-paced collaboration, international context, and lots of ownership from day one
- Plan and execute social-first campaigns across organic and paid channels, from TikTok to Instagram to whatever’s next
- Drive creative development, working closely with internal stakeholders, influencers, and external agencies
- Collaborate with global teams to localize Tinder’s voice for the DACH Gen Z community
- Own project management from ideation to reporting, timelines, asset coordination, creative briefings
- Monitor performance and optimize content based on KPIs and insights
- Track and share competitor Analysis on regular basis
- Identify emerging trends, platforms, creators, and moments, and turn them into Tinder opportunities
- Be the primary point of contact for our Social Agency when it comes to Always on and community management alignment
- Contribute to cultural insights and user research, fueling relevance and resonance
- Report directly to the Sr Director Marketing DACH and collaborate across Product, PR, Business Development, and Creative
Our take
In today's society, online communication is rapidly replacing face-to-face interaction across various aspects of life, including professional, platonic, and even romantic relationships. Dating apps like Tinder, with their quick sing-ups and swipe-based interface, have revolutionized the way people connect.
Tinder's innovative approach has significantly reduced the social stigma associated with online dating. This, coupled with the global rise of smartphones, has created a strong tailwind for the app. However, Tinder faces new challenges from competitors like Hinge, Bumble, and Thursday, who all capitalize on similar "swipe-based" mechanics, potentially attracting users away from the platform.
To address this, Tinder is actively seeking ways to reinvent its core product. The company is exploring the development of "Tinderverse", a shared virtual reality experience. Additionally, it is testing "Tinder Coins", an in-app currency earned through positive user behavior, allowing access to premium features. These initiatives demonstrate Tinder's commitment to remaining at the forefront of the ever-evolving online dating landscape.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Mind & Body: Take care of yourself with benefits to keep you physically and mentally healthy.
- Company Perks: As winners of Comparably’s 2022 Best Company Perks and Benefits Award, we’re proud to say we provide perks that make a difference
- Life @ Tinder: We support each other— from informal check-ins to snacks + catered lunches at HQ to the flexibility to take time off when you need it
Company HQ
Sunset Strip, West Hollywood, CA
Leadership
Jonathan Badeen
(Co-Founder)Previously Director of Design at Casting Networks before starting Tinder in 2012. Served as the Chief Strategy Officer at Tinder from 2016 to 2022.
Sean Rad
(Co-Founder)Received an honorary degree from the University of Southern California Marshall School of Business. Founder of Rad Fund.
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