Growth Marketing Manager, Lyft
Programmatic
$128-160k
More information about location
3+ days a week in office
Ride sharing company
Open for applications
Ride sharing company
1001+ employees
Open for applications
$128-160k
More information about location
3+ days a week in office
1001+ employees
Company mission
To improve people’s lives with the world’s best transportation.
Role
Who you are
- The ideal candidate is self-directed, proactively digs into data, and brings a strong experimentation mindset. Advanced SQL and Excel skills are required. We're also looking for someone who actively uses AI tools (e.g., Claude, Gemini, ChatGPT) to sharpen their analytical and operational workflows — not just as a novelty, but as a genuine multiplier on their output
- 5+ years of experience in growth marketing or paid acquisition channel management, with deep expertise in programmatic media — including hands-on work with DSPs (The Trade Desk, DV360), audience strategy and segmentation, signal testing, bid optimization, and campaign architecture across display, video, and native formats
- SQL and advanced data analysis skills are required — we will assess this during the interview process
- Strong analytical proficiency in Excel or equivalent tools; comfortable building performance models and synthesizing data into clear recommendations
- Proven track record of designing and executing A/B tests, optimizing campaigns, and translating results into strategic decisions
- Demonstrated ability to operate independently — you take full ownership of your channels and drive projects from inception to completion with minimal oversight
- Comfortable working in a fast-paced environment and adapting quickly to shifting business priorities
- AI Proficiency: creating custom agents, developing reusable skills/prompts, and integrating AI into day-to-day analytical and operational work to improve speed, quality, and scale
What the job involves
- The Growth Marketing team is a data-driven, growth-focused function that brings together marketing, analytics, user insights, and experimentation to develop and optimize our rider and driver acquisition strategy
- We are looking for an experienced, analytically minded programmatic marketer to lead and scale our programmatic user acquisition efforts. This is a senior individual contributor role requiring a blend of strategic thinking, hands-on channel expertise, and rigorous analytical skills
- You will own key parts of our Growth Acquisition program and independently drive new user growth across emerging company initiatives including International Expansion, Partnerships, and Experimental Programs
- Own the strategy, execution, and optimization of programmatic paid media campaigns — including audience buildout, signal testing, bid strategy, and creative rotation across display, video, and native formats
- Build, manage, and scale campaigns with a strong lens toward experimentation, incrementality, and measurement
- Develop channel roadmaps and work cross-functionally with Marketing, Product, Analytics, and Business teams to align on priorities and goals
- Partner with third-party vendors and DSPs to expand online and offline acquisition capabilities
- Conduct ad-hoc analyses to diagnose performance, surface insights, and drive actionable recommendations
- Design and execute A/B and multivariate experiments to improve campaign performance and efficiency
- Leverage AI tools (e.g., Claude, Gemini) to accelerate analysis, automate repetitive workflows, and bring a modern, efficiency-oriented approach to day-to-day operations
Our take
Lyft has aimed for consistent growth, making sure to pitch itself as a more reliable and friendly ride-sharing option than its main competitor, Uber. Uber has a greater market share and operates globally, but Lyft hopes to compete by its focus on ride-sharing over Uber's more diversified business approach and as a more rider-friendly and greener alternative to Uber.
Operating only in the USA and Canada, Lyft is in a position of being less affected by global events than Uber but also more vulnerable to local conditions. As an example, while it doesn't face the regulatory hurdles around employment rights that Uber does, it is unable to balance out the cost of the unusually expensive US auto insurance across its operations.
In 2022, Lyft acquired PBSC Urban Solutions, a bike-share equipment and technology supplier, allowing Lyft to compete in new verticals and reaffirming its commitment to green transportation. It has also trialled and launched Lyft Assisted, where drivers help passengers from their door into the car to get to medical appointments. These developments chime well with Lyft's unique selling point as a friendlier and more environmentally aware ride-sharing app, whilst the acquisition of European competitor Freenow could add 6 million new riders to its platform in 2026.
Steph
Company Specialist at Welcome to the Jungle
Insights
-2% employee growth in 12 months
Company
Funding (last 2 of 14 rounds)
Jun 2018
$600m
LATE VC
Mar 2018
$200m
LATE VC
Total funding: $4.9bn
Company benefits
- Great medical, dental, and vision insurance options
- Mental health benefits
- In addition to 12 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off
- 401(k) plan to help save for your future
- 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
- Pre-tax commuter benefits
- Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
- Family building benefits
- Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
Company HQ
China Basin, San Francisco, CA
Leadership
John Zimmer
(Co-Founder)Originally an Analyst at Lehman Brothers, Zimmer then founded Zimride which was a private ridesharing company that pivoted into Lyft.
Logan Green
(Co-Founder)Founded Zimride, a private ridesharing company which later pivoted into Lyft.
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