Director of Strategic Product Management, Health-eCommerce

$150-180k

+ Discretionary Annual Bonus Eligibility: Up to 20%

Expert level

Remote in US

More information about location

Connecting consumers to FSA & HSA eligible products

Open for applications

Connecting consumers to FSA & HSA eligible products

101-200 employees

HealthcareB2BPersonal healthMarketplaceBeautyWellbeing

Open for applications

$150-180k

+ Discretionary Annual Bonus Eligibility: Up to 20%

Expert level

Remote in US

More information about location

101-200 employees

HealthcareB2BPersonal healthMarketplaceBeautyWellbeing

Company mission

To improve consumers' health and maximize their health savings through qualified shopping and education.

Job

Company

Role

Who you are

This role requires a strategic thinker who is passionate about providing the best customer experience while being innovative and resourceful
Minimum of 10+ years of product management experience focusing on site optimization, conversion, retention, and customer journey for a Retail/Ecommerce organization
Hands-on experience with Funnel Analytics and customer journey mapping
Cross functional relationship building, communications, and partnering are critical to the success of this position
Strong analytical skills with the ability to interpret data and make data-driven decisions

What the job involves

As the Director, Strategic Product Management, you will play a pivotal role in shaping the online shopping experience for our customers
Strategic thinker and passionate about providing the best customer experience while being innovative and scrappy. Intuitional in understanding customer needs while shopping online
Responsible for customer journey and conversion across both FSAStore and HSAStore
Work closely with Marketing on key metrics like conversion and retention (owns conversions while Marketing owns retention, but both are shared metrics)
Create and maintain a prioritized roadmap for Site Optimization which includes specific focus on conversion, retention, and customer journey improvements with input from Marketing and other stakeholders
Ability to work closely with Analytics as well as be hands-on as needed to understand Funnel Analytics, Session Replay analytics, Conversion & Retention ML Models etc to identify customer pain points and conversion drivers
Work with Consumer Research (as needed but at least annually) to conduct focus groups and/or survey(s) to identify opportunities to improve customer journey and customer experience
Responsible for overall execution of Site Optimization Roadmap across FSA and HSA
Work with UI/UX to clearly define mock-ups for proposed improvements in customer journey, ways to test it (A/B Testing set-up working with Marketing), ways to implement it (working with Engineering) and ways to measure it (working with data/BI team)
Have a pulse on ecommerce customer experience/journey improvements in the industry as customers “expect” certain experiences as table-stakes. Help understand and prioritize them with the stakeholders balancing them with new/innovative ideas
Manage, Coach, Mentor Product Owners and Product Managers

Our take

Health-eCommerce is one of the digital health industry’s leading providers of direct-to-consumer pre-tax health and wellness accounts. It is the parent company for a family of brands including FSA Store, HSA Store and WellDeserved. Combined, these serve millions of consumers in the US.

The company has flourished as an increasing number of Americans are using their workplace benefits to design healthcare solutions at a time of rising costs. Health-eCommerce’s brands have become trusted solutions for millions of consumers shopping with FSA (Flexible Spending Account) and HSA (Health Savings Account) currency.

The company has remained focused on continuous improvement and development of new/expanded offerings. This sets up Health-E Commerce nicely to remain a top player in the space.

Steph

Company Specialist at Welcome to the Jungle

Insights

Glassdoor (4.1)

Company

Funding (2 rounds)

Jul 2012

$2.2m

SERIES A

Apr 2011

$0.9m

SERIES A

Total funding: $3.1m

Company benefits

Dental Insurance
Medical Insurance
Vision Insurance
HSA w/ Employer Contribution
FSA
Long-Term Disability
Short-Term Disability
Life Insurance
Wellness Program
Mental Health Benefit
Fitness Subsidies
Virtual Fitness Classes
Paid Family Leave
Family Support Resources
Work From Home Stipend
Unlimited PTO
401K W/ Company Matching
Performance Bonus
Commuter Benefits Program
Happy Hours
Company Outings
Snacks
Some Meals Provided
Lunch & Learns

Company HQ

Garment District, New York, NY

Leadership

Preston Farrington

(CEO)

Previoulsy CFO at the company, CFO and COO at 1A Auto, and CFO at Commercial Water Distributing.

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