Demand Generation Marketer, Finexio

• The Demand Generation Manager must have proven skills identifying opportunities and delivering results in lead generation, content marketing, and email marketing
• They must also be adept in both digital and traditional marketing and be highly skilled in verbal and visual communications
• The successful candidate is a team player who thrives in a fast-paced, growing company and energetically embraces the challenges of the B2B SaaS marketplace
• Bachelor’s degree or equivalent and relevant demand generation experience
• Expert knowledge of and experience owning and driving HubSpot Marketing Hub. Current HubSpot Certifications preferred
• Expert knowledge of email marketing, email copywriting and sequence building, list management, privacy protection regulatory requirements, workflow automation management
• Strong knowledge of ZoomInfo Marketing OS and email marketing best practices and privacy control protocols
• Able to set up Salesforce Marketing Campaigns and Salesforce Reports for tracking marketing influenced SALs, SQLs, and Opportunities
• Fintech or Payments email and/or content marketing experience preferred
• Strong leadership and management skills
• Excellent communication and interpersonal skills
• Demonstrated track record of driving marketing excellence and efficiency
• Ability to manage multiple priorities and deadlines
• Strong analytical and problem-solving skills
• Ability to thrive in a fast-paced, dynamic environment
• Sense of ownership and pride in your performance and its impact on company’s success
• Critical thinker and problem-solving skills
• Team player
• Good time-management skills

• As the Demand Generation Manager, you will be a key leader in driving marketing excellence and innovation within our leading FinTech company
• Operating at the intersection of strategy and execution, you will oversee Demand Generation operations and drive initiatives to support business growth
• This remote position offers a unique opportunity to shape the future of our marketing function, contributing to our mission of transforming the financial industry
• Reporting directly to our VP of Marketing, you will be an innovative and creative problem solver with a head for demand generation and content who can effectively execute in a fast-past, dynamic, and demanding start-up environment
• Create and execute marketing campaigns, including email marketing, nurture campaigns, sales sequences, and list management across all channels, including webinars and events
• Establish calendar of marketing campaigns targeting defined prospect profiles to triple our website, social, and landing page visits, generating a scaling number of MQLs and SALs per month. Report on ROI and effectiveness of each activity
• Create and distribute monthly newsletters for prospects. Double our prospect newsletter mailing lists with quality prospects matching targeted profiles
• Refresh and optimize all web conversion points to ensure shortest path to engagement with Sales for appropriate leads
• Track and report on targeted list engagement, lead management, lifecycle stage progression, and opportunities generated
• Develop and schedule ABM Marketing campaigns for ABM targets monthly. Ensure all daily website visitor information is collected, sorted, reported, and acted upon
• Manage and create content for use on our website, in email, social posts and advertising. Content scope includes blogs, social posts, one-pagers, solution brochures and infographics
• Execute and project manage the approved demand generation strategy and execution plan (online and offline). Hands on execution of all moving parts
• Stay on top of industry market trends and developments to drive topics for content strategies – webinars, whitepapers, blog posts, etc
• Manage external resources and relationships to deliver marketing objectives
• Improve and document processes and how we implement our demand gen operations systems
• Ensure compliance with regulatory requirements e.g. CANN Spam, GDPR, CPAA

• The chance to work in a fast paced environment with payment industry leaders
• 70% paid medical, dental and vision starting on the first of the month following your start date
• Flexible vacation policy – work with your manager to schedule time off
• Weekly company meetings – opportunity to interact with the Leadership Team to grow and learn

Total funding: $93.5m

When companies want to improve business cash flow, attention often turns to the money moving out of their bank accounts, in other words, accounts payable. Finexio is a B2B payment network that makes use of analytics and cloud-enabled automation to help businesses simplify and maximize AP payments.