Demand Generation Marketer, Finexio
+ Stock options
Digital B2B payment network
Open for applications
Digital B2B payment network
21-100 employees
Open for applications
+ Stock options
21-100 employees
Company mission
To eliminate costly, manual payments for businesses, they strive to design better, more cost-efficient ways to manage payments than printing and processing paper checks.
Role
Who you are
- The Demand Generation Manager must have proven skills identifying opportunities and delivering results in lead generation, content marketing, and email marketing
- They must also be adept in both digital and traditional marketing and be highly skilled in verbal and visual communications
- The successful candidate is a team player who thrives in a fast-paced, growing company and energetically embraces the challenges of the B2B SaaS marketplace
- Bachelor’s degree or equivalent and relevant demand generation experience
- Expert knowledge of and experience owning and driving HubSpot Marketing Hub. Current HubSpot Certifications preferred
- Expert knowledge of email marketing, email copywriting and sequence building, list management, privacy protection regulatory requirements, workflow automation management
- Strong knowledge of ZoomInfo Marketing OS and email marketing best practices and privacy control protocols
- Able to set up Salesforce Marketing Campaigns and Salesforce Reports for tracking marketing influenced SALs, SQLs, and Opportunities
- Fintech or Payments email and/or content marketing experience preferred
- Strong leadership and management skills
- Excellent communication and interpersonal skills
- Demonstrated track record of driving marketing excellence and efficiency
- Ability to manage multiple priorities and deadlines
- Strong analytical and problem-solving skills
- Ability to thrive in a fast-paced, dynamic environment
- Sense of ownership and pride in your performance and its impact on company’s success
- Critical thinker and problem-solving skills
- Team player
- Good time-management skills
What the job involves
- As the Demand Generation Manager, you will be a key leader in driving marketing excellence and innovation within our leading FinTech company
- Operating at the intersection of strategy and execution, you will oversee Demand Generation operations and drive initiatives to support business growth
- This remote position offers a unique opportunity to shape the future of our marketing function, contributing to our mission of transforming the financial industry
- Reporting directly to our VP of Marketing, you will be an innovative and creative problem solver with a head for demand generation and content who can effectively execute in a fast-past, dynamic, and demanding start-up environment
- Create and execute marketing campaigns, including email marketing, nurture campaigns, sales sequences, and list management across all channels, including webinars and events
- Establish calendar of marketing campaigns targeting defined prospect profiles to triple our website, social, and landing page visits, generating a scaling number of MQLs and SALs per month. Report on ROI and effectiveness of each activity
- Create and distribute monthly newsletters for prospects. Double our prospect newsletter mailing lists with quality prospects matching targeted profiles
- Refresh and optimize all web conversion points to ensure shortest path to engagement with Sales for appropriate leads
- Track and report on targeted list engagement, lead management, lifecycle stage progression, and opportunities generated
- Develop and schedule ABM Marketing campaigns for ABM targets monthly. Ensure all daily website visitor information is collected, sorted, reported, and acted upon
- Manage and create content for use on our website, in email, social posts and advertising. Content scope includes blogs, social posts, one-pagers, solution brochures and infographics
- Execute and project manage the approved demand generation strategy and execution plan (online and offline). Hands on execution of all moving parts
- Stay on top of industry market trends and developments to drive topics for content strategies – webinars, whitepapers, blog posts, etc
- Manage external resources and relationships to deliver marketing objectives
- Improve and document processes and how we implement our demand gen operations systems
- Ensure compliance with regulatory requirements e.g. CANN Spam, GDPR, CPAA
Our take
When companies want to improve business cash flow, attention often turns to the money moving out of their bank accounts, in other words, accounts payable. Finexio is a B2B payment network that makes use of analytics and cloud-enabled automation to help businesses simplify and maximize AP payments.
Finexio has built an impressive customer base and manages nearly $100 billion in B2B invoice spend annually, with more than 60,000 companies from a range of industries (including Amherst College, Worldwide Produce, and Vicon) making and receiving payments through the platform.
As an increasing number of businesses reconsider the way they make and receive payments, with many switching to digital systems, Finexio has seen a consistent increase in month-over-month business growth. The company’s continued funding efforts (with investment leaders including J.P. Morgan and Patriot Financial Partners) have enabled it to focus on expanding its team and accelerating product development.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Oct 2022
$31m
SERIES B
Jul 2022
$14m
SERIES B
Total funding: $93.5m
Company benefits
- The chance to work in a fast paced environment with payment industry leaders
- 70% paid medical, dental and vision starting on the first of the month following your start date
- Flexible vacation policy – work with your manager to schedule time off
- Weekly company meetings – opportunity to interact with the Leadership Team to grow and learn
Company values
- Clients first
- Humble
- Collaborative
Company HQ
Colonial Town Center, Orlando, FL
Articles
Leadership
Ernest Rolfson
(CEO)Studied at NYU and UCL in London. Was a Senior Consultant at Ernst & Young before becoming VP of Healthcare and US Market Development at MasterCard. Was VP of Corporate Alliances at Emdeon, a revenue and payment cycle management provider. Is a Mentor at a number of institutions, including the University of Florida.
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