Illuma is an independent contextual AI-powered ad specialist, delivering personalised mobile advertising to consumers. The company uses machine-learning algorithms to analyse users' behaviour and data in order to determine the most relevant and effective ad placement for each individual user.
Standing out in the ad targeting industry, Illuma uses proprietary technology to intelligently expand its advertising campaigns without relying on personal data or cookies, allowing advertisers to reach their targeted audience with greater efficiency. The company's platform is designed to deliver personalised ads that best cater to individuals' interests. With the aim to improve the effectiveness of mobile advertising, Illuma is delivering more relevant, targeted ads that provide advertisers with a greater insight into their audience and ad performance.
As Google plans to end cookies support on Chrome by the end of 2023, many companies are looking to re-route their ad spend, Illuma plans to capitalise on this. Already the company works with several of the world's largest brands and advertising platforms, and this is expected to grow enormously in the coming year. Illuma also plans to expand beyond its mobile ads and into TV, audio and social media, as well as further growing its technology, business development and client services teams with a focus on increasing its presence in the US.
Kirsty
Company Specialist at Welcome to the Jungle
