Senior Vice President of Growth, Memfault
More information about location
IoT reliability platform
Job no longer available
IoT reliability platform
21-100 employees
Job no longer available
More information about location
21-100 employees
Company mission
To empower teams to build more robust devices with software at scale.
Role
Who you are
- 10+ years Marketing experience, with past experience growing marketing and business development teams at Series B and Series C startups
- Track record of leading marketing teams in developer infrastructure software
- Proven ability to hire in a startup environment
- Ability to build a GTM strategy including segmentation, positioning and messaging to achieve business goals
- Strong product marketing expertise with experience bringing a new product to an untapped market
- Proven track record of driving revenue growth in close collaboration with Sales, including building an ongoing cadence of demand generation
- Willingness and ability to perform both strategic and tactical / operational tasks
- Strong focus on people, with a history of relationship building and talent development
What the job involves
- You will own our pipeline generation numbers, lead a team of about 15 people, and have full control over all of our key marketing assets such as Interrupt, the top blog for embedded software content to supercharge our sales-led growth efforts
- As SVP of Growth, you will report directly to the CEO, join the executive team in steering the overall strategy of the Company, and present regularly to the Board of Directors
- 30-days goals
- Onboarding & Introduction: Get acquainted with company culture, tools, processes, and systems. Meet with the executive team, direct reports, and cross-functional teams to understand current strategies and tactics
- Product Familiarization: Dive into the company's product suite, understand its value proposition, competitive advantages, and the specific pain points it addresses for developers
- Market & Customer Insights: Review current customer personas, market segmentation, and feedback mechanisms. Meet with 10 Memfault customers with a goal of understanding their pain points and needs
- Strategy Review: Understand current marketing goals, KPIs, and the strategies in place. Evaluate recent campaign performance
- Team Assessment: Meet one-on-one with marketing team members to understand their roles, challenges, and get feedback on potential areas of improvement
- 90-days goals
- Goal Setting: Define and communicate short-term and long-term marketing goals based on initial assessments
- Reporting: Build regular reporting for key marketing KPIs and to track the aforementioned goals
- Strategic Plan: Develop a comprehensive marketing strategy that includes brand positioning, product marketing, content strategy, demand generation, and digital marketing
- Collaboration: Work closely with sales, product, and customer success teams to ensure alignment in messaging and campaigns
- People Management: Review team member goals, start a mentorship cadence, and build a hiring plan to close any identified gaps on the team
- Pilot Initiatives: Launch pilot marketing campaigns based on the new strategy to test assumptions and get quick wins
- Budget Review: Analyze the current budget allocation and realign based on new strategies and initiatives
- 180-days goals & beyond
- Optimization: Use data-driven insights to refine and optimize marketing strategies. Address any bottlenecks or challenges that have emerged
- Scaling Strategies: Based on what's working, start scaling successful pilot initiatives to grow our top of funnel, improve win rates, and supercharge retention
- Stakeholder Communication: Regularly update the executive team and the company on marketing performance and future plans
- Company Leadership: Participate in E-team strategy and planning sessions to set the Company directionExpand Partnerships: Explore and establish partnerships that can enhance product visibility and adoption
- Culture & Team Building: Foster a collaborative team culture, mentor and grow marketing team members, and ensure the marketing department is aligned with the company's vision and values
Our take
Memfault is the first IoT reliability platform that empowers teams to build more robust devices with software at scale, optimizing teams’ productivity and boosting collaboration by transforming how developers build and operate IoT and edge devices.
The number of consumer edge-enabled IoT devices is expected to grow to almost 6.5 billion by 2030 (up from 4 billion in 2020). However, as IoT applications and embedded software continue to grow in complexity, Memfault’s platform is becoming an increasingly vital asset for developers wishing to unlock the advancement opportunities afforded to them by tapping into the market.
Recently, the company was acquired by Nordic Semiconductor, marking a pivotal moment in its evolution. Now, part of a global leader in low-power wireless connectivity, Memfault is at the centre of a full-stack solution that brings hardware, software and cloud services together. As edge AI and security demands grow, this move strengthens Memfault's ability to support reliable, secure connected products at scale and shapes its role in the future of IoT.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 4 rounds)
Jan 2023
$24m
SERIES B
Apr 2021
$8.5m
SERIES A
Total funding: $35.2m
Company HQ
SoMa, San Francisco, CA
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