Principal of Events & Field Marketing, CaptivateIQ

• 5+ years in event management or a similar role
• Exceptional at planning and executing tradeshows and third-party conferences
• Proven track record of designing and managing various event types: in-person, virtual, and hybrid events
• Experience creating and executing programs that increase brand awareness and drive customer engagement
• Highly organized self-starter who can think strategically and can work autonomously under their own initiativeSuperhuman project, expense, and time management skills
• Proven grasp of event analytics, audience development, and deriving insights from data to demonstrate ROI and inform future strategy
• Exceptional project management and cross-functional collaboration skills, with experience gaining team consensus and driving deliverables with an owner mindset
• Strong executive presence, internal & external communication, and presentation skills
• Creative, innovative, and resourceful with a get-it-done mentality while operating true to our values
• Proven track record of managing a large events budget

Desirable

• As the Principal of Events & Field Marketing, you’ll be responsible for setting the strategy and leading execution of our events & field marketing efforts to showcase CaptivateIQ to industry leaders at strategic industry events, conferences, roadshows, and any CaptivateIQ hosted events
• Develop and own a comprehensive portfolio of events, including tradeshows, industry conferences, roundtables, roadshows, partner events, and more…
• Research industry events, build vendor relationships, and evaluate sponsorship/participation based on CaptivateIQ’s objectives and target audience
• Think creatively about prospect experience at both virtual and in-person events and build experiences that surpass expectations for attendees
• Collaborate with sales and marketing teams to develop, implement, and analyze marketing initiatives and event strategies
• Work with the content team on speaker selection, agenda creation and management, and presentation creation and management
• Define event success criteria, including OKRs, communication channels, and setting clear goals for each event
• Conduct pre-event briefs, post-event reports, including but not limited to attendee surveys, analytics, and lessons learned
• Communicate the results and make recommendations for optimizing future campaigns (KPIs, budget, ROI, planning, etc)
• Create processes to drive effective and streamlined decision-making; Manage our events budget to ensure we’re hitting goals and staying on track
• Support executive scheduling at events, including engagements with prospects and customers