Senior Digital Marketing Manager, Checkly
$102.9-142.9k
€79.2K – €88K. + Equity. Salary dependent on location
More information about location
Monitoring and testing platform for DevOps teams
Job no longer available
Monitoring and testing platform for DevOps teams
21-100 employees
Job no longer available
$102.9-142.9k
€79.2K – €88K. + Equity. Salary dependent on location
More information about location
21-100 employees
Company mission
To detect and resolve issues 100x faster.
Role
Who you are
- Proven Track Record: Demonstrable success in top-of-funnel growth and ability to scale demand generation initiatives
- Affinity for Technology and PLG strategies: A balanced focus between technology-savviness and applying PLG motions effectively
- DevOps Persona Expertise: A deep understanding of the DevOps landscape, its personas, and the marketing strategies that resonate with this audience
- Data-Driven Decision-Making: Exceptional skills in using analytics tools like Google Analytics, SEMRush, etc., to measure impact and guide strategy
- Exceptional Communication: Excellent written and spoken English for crafting persuasive and impactful marketing messages
- Remote & Team Player: Ability to work autonomously and be self-motivated in a remote, async-first environment, while also contributing positively to the team dynamic
- In-depth Paid Channel Experience: Robust experience in effectively managing paid search and social media campaigns, with a focus on budget allocation and ROI measurement
- SEO Expertise: Proven ability in optimizing website content for search engines, conducting keyword research, and improving organic search rankings
What the job involves
- Data-Driven Demand Generation: Spearhead initiatives that drive qualified leads and nurture them through the sales funnel, leveraging data to continuously optimize
- PLG Excellence: Implement PLG frameworks that accelerate user activation, product adoption, and customer loyalty
- Cross-Channel Marketing: Your role is to be the orchestrator of all digital marketing channels— including SEO, SEM, Social Media, Display, Email, Video, Content —ensuring alignment with PLG and DevOps focus
- Agency Management: Work collaboratively with external agencies and consultants to scale our marketing activities, making data-driven adjustments for maximum impact
- Paid Channel Expertise: Direct and manage a broad range of paid channel strategies, encompassing paid search, paid social, and other digital advertising platforms
- As the 4th member of the marketing team that consists of our CMO, Product Marketing Manager and Developer Relations, you will:
- Customize, execute, and scale digital marketing strategies that resonate specifically with DevOps audiences
- Employ advanced analytics to make informed decisions, focusing on KPIs and ROI
- Coordinate with product and sales teams to run PLG-aligned A/B tests and conversion experiments
- Utilize a variety of MarTech solutions to automate and scale our marketing efforts, keeping an eye on performance metrics
- Collaborate with external agencies to amplify PLG-aligned marketing campaigns
- Lead Paid Channels: Oversee the strategy, implementation, and ongoing optimization of all paid media campaigns across various platforms
- SEO Strategy and Execution: Develop and implement SEO strategies, ensuring our content ranks high in search engines and drives organic traffic
Our take
DevOps introduced more automation to the software development process and lifecycle, allowing new applications to be on the market at a quicker pace. But with progress comes changes and new requirements for developing, testing, and deploying applications, thus requiring transformation for modern monitoring systems.
Checkly is an active monitoring platform designed for developers. The API is programmable, flexible, and works well with JavaScript. Checkly allows cross-functional DevOps and engineering teams to run deep API monitoring and Javascript-powered flexible frontend tests across 20+ global data center locations.
The transaction monitoring tool makes it easy to regularly test interactions with front-end websites without having to actually write any code. Pricing for its services starts at $7 per month for individual developers, with plans for small teams starting at $29 per month. Looking ahead, funding will be used to expand Checkly’s engineering team and build out its platform.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Jul 2024
$20m
SERIES B
Jun 2021
$10m
SERIES A
Total funding: $32.3m
Company benefits
- Competitive salary & stock options
- $1,500 learning, visiting & wellbeing budget
- 27 days of vacation & local public holidays
- Inclusive health package
- Home office setup
- Remote-first
- Team retreats
- Paid sick leave
- Employment & contractor options
- Inclusive paid parental leave
Company HQ
Union Square, New York, NY
Leadership
Hannes Lenke
(Co-Founder & CEO)Hannes previously co-founded Berlin Mobile Quality Crew and TestObject. He also spent 3 years at Sauce Labs as a General Manager EMEA, and VP of New Ventures & General Manager of Germany.
Tim Nolet
(Co-Founder)Tim has 20 years experience in enterprise and Java. He originally studied to be an art historian.
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