Senior Director of Content & Product Marketing, Maven Clinic
$208-245k
+ Stock Options
3 days a week in office
Virtual clinic for women's and family health
Be an early applicant
Virtual clinic for women's and family health
501-1000 employees
Be an early applicant
$208-245k
+ Stock Options
3 days a week in office
501-1000 employees
Company mission
To make healthcare work for all of us.
Role
Who you are
- 8+ years of B2B product marketing and content strategy experience, with 4+ years in healthcare/benefits required
- Proven track record of developing messaging and positioning that drives pipeline outcomes
- Experience leading product marketing for complex, multi-product platforms in enterprise markets
- Strong background in competitive intelligence and market analysis in dynamic industries
- Track record of building and leading high-performing marketing teams
- Demonstrated ability to translate technical product features into business value propositions
- Experience developing messaging frameworks for complex buyer journeys and multiple stakeholder groups
- Strong analytical skills with ability to connect content performance to business outcomes
- Understanding of healthcare benefits procurement and enterprise sales processes preferred
- Experience managing cross-functional initiatives with multiple stakeholders
- Ability to balance strategic thinking with hands-on execution and content creation
- Strong project management skills with ability to prioritize based on business impact
- Proven ability to build processes that scale efficiently as organizations grow
- Location: San Francisco, CA, Seattle, WA or New York, NY Preferred. This role is also to candidates outside these locations
What the job involves
- As our Senior Director of Content & Product Marketing, you will lead a dynamic team of marketing professionals and be responsible for Maven's unified product marketing and content strategy during a critical period of growth acceleration and competitive differentiation
- This role consolidates content and product marketing leadership to drive pipeline through strategic positioning, competitive intelligence, and messaging that converts prospects to customers, turns partners into evangelists, and turns clear value into expanded use
- This role reports directly to the Chief Marketing Officer and involves close collaboration with Product, Sales, Clinical Research and Customer Success teams
- As Maven's first unified content + product marketing leader, you'll set the direction for product marketing, guide our maternity, fertility, and menopause program narratives, and translate the roadmap into simple, outcome-driven messaging
- You'll partner closely with Product to tighten the loop between market signals, buyer needs, and roadmap decisions
- This role requires someone who can command strategic positioning while ensuring tactical execution excellence across every customer touchpoint
- You'll be the primary architect of Maven's market story, translating clinical excellence and product innovation into compelling business outcomes that win deals and drive pipeline velocity
- Set the strategic direction for product marketing across Maven's maternity, fertility, parenting/pediatrics and menopause programs
- Develop and execute positioning strategies that differentiate Maven in market to varying audiences
- Translate complex product and clinical capabilities into simple, outcome-driven messaging that resonates with buyers
- Partner with the Senior Manager of B2B Content and content team members to maintain unified storytelling
- Drive unified content strategy from campaigns to thought leadership to field materials
- Ensure consistent storytelling across every strategic deal and customer presentation
- Develop content frameworks that support the field team's pipeline generation goals
- Create scalable content processes that maintain quality while increasing output velocity
- Lead content team members to maintain unified storytelling from TOFU to slideware
- Connect our real-time market and competitive intelligence to the PMM narrative and roadmap
- Partner closely with Product teams to translate market signals and buyer needs into decisions
- Take regular competitive analysis turn it into rapid response strategies, sales training and evolving go-to-market strategy
- Continue to establish the standard PMM charter and new product introduction framework
- Partner with Growth Marketing to align content strategy with demand generation goals
- Work with Customer Success to develop proof that drives enrollment, accelerate sales cycles and releases that make impact
- Coordinate with clinical teams to translate outcomes data into business impact narratives
- Collaborate with Sales Enablement to ensure consistent, high-quality executive and field assets
Our take
Maven is a virtual care provider that is particularly focused on delivering better outcomes for women. Its online pregnancy, fertility, and pregnancy clinic gives users holistic care. The digital health model delivered by Maven is intended to make healthcare services more accessible: it aims to support those that have been marginalized by the traditional health care system.
This means that Maven forms part of the global digital health market; a burgeoning sector of the Internet economy. Many companies are already delivering digital healthcare solutions: rivals to Maven include Doctor On Demand, Heal, Pager, 98point6 , K Health, Lemonaid, MDLIVE, First Stop Health and HealthTap. However, Maven's focused on marginalised groups is what sets it apart.
Maven has received significant funding as it continues to address areas of underrepresented healthcare coverage, such as treatment of postnatal depression. As the company grows, Maven will use this new funding to continue to personalise its platform and enhance its service's cultural flexibility, increasing its support networks across all stages of family and reproductive life. Recent examples of expansion is new product offering for personalised support for those trying to conceive naturally.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 10 rounds)
Oct 2024
$125m
SERIES F
Nov 2022
$90m
SERIES E
Total funding: $427.8m
Company benefits
- Maven for Mavens: access to the full platform and specialists, including care for everything from mental health, reproductive health, family planning, pediatrics
- Whole-self care through wellness partnerships
- Weekly breakfast, lunch, and get-togethers
- 16 weeks 100% paid parental leave, flexible time upon return, and $1.5K/mo for 2 months, new parent stipend (for Mavens who've been with us at least six months)
- Annual professional development stipend and access to a personal career coach through Maven
- 401K matching for US-based employees (immediately vesting)
Company HQ
Hudson Square, New York, NY
Leadership
Kate Ryder
(CEO)Prior to founding Maven in 2014, Kate worked in venture capital and as a journalist, writing for the Economist from Southeast Asia, New York and London and for the New Yorker.
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