Senior Director of Content & Product Marketing, Maven Clinic
$208-245k
+ Stock Options
3 days a week in office
Virtual clinic for women's and family health
Open for applications
Virtual clinic for women's and family health
1001+ employees
Open for applications
$208-245k
+ Stock Options
3 days a week in office
1001+ employees
Company mission
To make healthcare work for all of us.
Role
Who you are
- 8+ years of B2B product marketing and content strategy experience, with 4+ years in healthcare/benefits required
- Proven track record of developing messaging and positioning that drives pipeline outcomes
- Experience leading product marketing for complex, multi-product platforms in enterprise markets
- Strong background in competitive intelligence and market analysis in dynamic industries
- Track record of building and leading high-performing marketing teams
- Demonstrated ability to translate technical product features into business value propositions
- Experience developing messaging frameworks for complex buyer journeys and multiple stakeholder groups
- Strong analytical skills with ability to connect content performance to business outcomes
- Understanding of healthcare benefits procurement and enterprise sales processes preferred
- Experience managing cross-functional initiatives with multiple stakeholders
- Ability to balance strategic thinking with hands-on execution and content creation
- Strong project management skills with ability to prioritize based on business impact
- Proven ability to build processes that scale efficiently as organizations grow
- Location: San Francisco, CA, Seattle, WA or New York, NY Preferred. This role is also to candidates outside these locations
What the job involves
- As our Senior Director of Content & Product Marketing, you will lead a dynamic team of marketing professionals and be responsible for Maven's unified product marketing and content strategy during a critical period of growth acceleration and competitive differentiation
- This role consolidates content and product marketing leadership to drive pipeline through strategic positioning, competitive intelligence, and messaging that converts prospects to customers, turns partners into evangelists, and turns clear value into expanded use
- This role reports directly to the Chief Marketing Officer and involves close collaboration with Product, Sales, Clinical Research and Customer Success teams
- As Maven's first unified content + product marketing leader, you'll set the direction for product marketing, guide our maternity, fertility, and menopause program narratives, and translate the roadmap into simple, outcome-driven messaging
- You'll partner closely with Product to tighten the loop between market signals, buyer needs, and roadmap decisions
- This role requires someone who can command strategic positioning while ensuring tactical execution excellence across every customer touchpoint
- You'll be the primary architect of Maven's market story, translating clinical excellence and product innovation into compelling business outcomes that win deals and drive pipeline velocity
- Set the strategic direction for product marketing across Maven's maternity, fertility, parenting/pediatrics and menopause programs
- Develop and execute positioning strategies that differentiate Maven in market to varying audiences
- Translate complex product and clinical capabilities into simple, outcome-driven messaging that resonates with buyers
- Partner with the Senior Manager of B2B Content and content team members to maintain unified storytelling
- Drive unified content strategy from campaigns to thought leadership to field materials
- Ensure consistent storytelling across every strategic deal and customer presentation
- Develop content frameworks that support the field team's pipeline generation goals
- Create scalable content processes that maintain quality while increasing output velocity
- Lead content team members to maintain unified storytelling from TOFU to slideware
- Connect our real-time market and competitive intelligence to the PMM narrative and roadmap
- Partner closely with Product teams to translate market signals and buyer needs into decisions
- Take regular competitive analysis turn it into rapid response strategies, sales training and evolving go-to-market strategy
- Continue to establish the standard PMM charter and new product introduction framework
- Partner with Growth Marketing to align content strategy with demand generation goals
- Work with Customer Success to develop proof that drives enrollment, accelerate sales cycles and releases that make impact
- Coordinate with clinical teams to translate outcomes data into business impact narratives
- Collaborate with Sales Enablement to ensure consistent, high-quality executive and field assets
Our take
Maven is a virtual care provider that is particularly focused on delivering better outcomes for women. Its digital health model is intended to make healthcare services more accessible, supporting those that have been marginalized by the traditional healthcare system.
The company's online pregnancy, fertility and pregnancy clinic gives its users access to holistic care. As part of the burgeoning digital health market, Maven is not without competitors, but where it stands out is in focussing on underserved groups.
Maven has received significant funding and continues to expand its services, for example into the treatment of postnatal depression and the earlier identification of pregnancy risks. As the company grows, it will continue to focus on enhancing its cultural flexibility as it expands support networks across all stages of family and reproductive life.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 10 rounds)
Oct 2024
$125m
SERIES F
Nov 2022
$90m
SERIES E
Total funding: $427.8m
Company benefits
- Maven for Mavens: access to the full platform and specialists, including care for everything from mental health, reproductive health, family planning, pediatrics
- Whole-self care through wellness partnerships
- Weekly breakfast, lunch, and get-togethers
- 16 weeks 100% paid parental leave, flexible time upon return, and $1.5K/mo for 2 months, new parent stipend (for Mavens who've been with us at least six months)
- Annual professional development stipend and access to a personal career coach through Maven
- 401K matching for US-based employees (immediately vesting)
Company HQ
Hudson Square, New York, NY
Leadership
Kate Ryder
(CEO)Prior to founding Maven in 2014, Kate worked in venture capital and as a journalist, writing for the Economist from Southeast Asia, New York and London and for the New Yorker.
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