Director of Media, SharkNinja
LATAM
$171.9-210.1k
Plus employee stock purchase program
3 days a week in office
Home devices and appliances
Open for applications
Home devices and appliances
1001+ employees
Open for applications
$171.9-210.1k
Plus employee stock purchase program
3 days a week in office
1001+ employees
Company mission
To positively impact people's lives every day in every home around the world.
Role
Who you are
- 10–15+ years of experience in media strategy, planning, and investment across global or multi‑market environments
- Proven experience driving full‑funnel media programs in high‑growth consumer categories (tech, appliances, CPG, retail, etc.)
- Strong analytical mindset with experience leveraging MMM, analytics dashboards, DSPs, platform tools, and audience insights
- Demonstrated success managing complex budgets and leading agency relationships
- Strong communication, collaboration, and stakeholder leadership skills
- Experience in matrixed, multinational environments with the ability to influence without authority
Desirable
- Experience in high‑growth consumer brands or multi-category portfolio environments
- Demonstrated success driving SKU‑level performance and retailer‑aligned media activation
- Oversight of growth or emerging regions (EMEA, Middle East, Africa, LATAM)
- Familiarity with distributor models, retail media networks and shopper media ecosystems
- Experience leading content systems, media transformations, or global playbook development
What the job involves
- SharkNinja is seeking a strategic, globally minded, and results‑driven media leader to oversee media excellence, cross‑regional strategy, and agile activation across Mexico and LATAM markets—a core engine of SharkNinja’s global expansion
- As the Director of Media, LATAM you will build and lead the media strategy, frameworks, and operating models that empower markets to plan and activate quickly, effectively, and consistently
- You will guide full‑funnel media execution across emerging regions, ensuring top‑of‑funnel and brand-building efforts complement performance-driven plans led by DTC, Retail Media, and Amazon teams
- This is a high‑impact leadership role for a critical thinker who excels in complexity, thrives in high‑growth environments, and brings an agile, test‑and‑learn mindset to modern media
- Growth Market Paid Media Strategy & Execution
- Lead the development of integrated, full‑funnel media strategies for Mexico, Brazil, and LATAM markets, spanning top‑funnel, with a “social-first” mindset (Paid Social, Video, Partnerships), mid‑funnel channels (Paid Social), and complementing lower‑funnel programs (Amazon, Retail Media, DTC)
- Create cross‑region media playbooks, templates, and operating frameworks that enable rapid and repeatable planning
- Develop and maintain country-level marketing strategies and budgets, balancing global priorities with local market realities
- Partner with regional and distributor marketing teams to co-develop localized plans that reflect cultural nuances, market maturity, and commercial potential (specific markets across LATAM)
- Translate commercial and brand goals into clear, actionable media briefs for regional teams and agency partners
- Ensure media plans align with global priorities while reflecting local nuance and market realities
- Lead media transformation initiatives that improve speed, agility, automation, and measurement maturity
- Agile Campaign Management & performance Optimization
- Oversee planning, activation, and optimization across digital, social, OLV/CTV, OOH, and emerging channels
- Guide markets on budget allocation frameworks, ensuring investments maximize ROI and support quarterly forecasts
- Review weekly performance data across media mix, creative, and pacing; provide direction to optimize in real time
- Triangulate insights across analytics, MMM, brand lift, and in‑platform metrics to refine strategies and build learning agendas
- Cross Functional Partnership & Agency Leadership
- Serve as the senior media partner for Growth Markets—collaborating with Brand, Creative, IMC, Social, Performance Media, Insights, Amazon/Retail, and Market GMs
- Build bridges between global and regional teams to ensure connection, consistency, and shared learnings
- Lead global and regional agency relationships—overseeing briefing, performance reviews, optimizations, and quarterly business updates
- Partner with local teams to ensure media supports commercial plans, distribution timelines, and product launch calendars
- Leadership, Influence, Capability Building
- Mentor and guide regional marketers, elevating media expertise across Growth Markets
- Establish a global‑to‑local media leadership framework that enhances consistency and operational excellence
- Act as a key member of the global media leadership team, providing insights and recommendations to senior executives
- Present strategies, performance updates, and opportunities with clarity, confidence, and influence
- Data, Measurement & Innovation
- Champion measurement excellence across Growth Markets, showcasing leadership across audience strategy, and incrementality frameworks
- Collaborate with Insights, Analytics, and Retail partners to develop Point-of-Sale dashboards and learning agendas that elevate decision‑making
- Lead testing and innovation roadmap to continuously advance SharkNinja’s commerce maturity
- Success in This Role Looks Like
- Growth Markets adopt consistent, agile, and high‑quality media planning practices
- Media investments unlock measurable brand growth and lift across diverse regions
- Markets plan and activate faster, with clearer frameworks and stronger decision‑making
- Playbooks, toolkits, and processes become trusted global standards
- SharkNinja drives outsized brand visibility and commercial impact across high‑growth regions
Our take
With more people looking for home products that work harders and smarter, SharkNinja has become a household name. Through its Shark line of cleaning and home care tools and Ninja range of kitchen appliance the company creates solutions that simplify daily routines and overall enhance modern living.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
It continues to hold a strong position in the home appliance market too, competiting with big brands like Dyson. Its Shark line lead the US upright vacuum, segment, while its presence in robotics vacuums reflects steady growth in a compeititve space. Since going public, the company has m,aintained a rapid pace of innovation, launching numerous new products eacxh pear and expanding into adjecent categories such as outdoor coolers and grills. With a growing global footprint and a focus ons mart design, usabiluity, and category expansion, SharkNinja is very well positioned to continue shaping the futur of home appliances.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Company HQ
Needham Heights, Needham, MA
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Mark Barrocas
(CEO)Mark joined SharkNinja in 2008 as CEO. Prior to this, he spent 3 years at Aramark Uniform Services as the President of the WearGuard Division. Prior to that, he spent 4 years at Broder Bros as the President and 2 years at Perry Ellis International as VP of Corporate Sales.
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