Senior Field Marketing Manager, ZoomInfo
$104.7-164.4k
Travel up to 20% of the time
2-4 days a week in office (Waltham, MA)
Market intelligence and contact details database
Be an early applicant
Market intelligence and contact details database
1001+ employees
Be an early applicant
$104.7-164.4k
Travel up to 20% of the time
2-4 days a week in office (Waltham, MA)
1001+ employees
Company mission
To unlock the growth potential of professionals and businesses with a modern end-to-end revenue operating system.
Role
Who you are
- Reporting to the Director of Field Marketing & ABM, the Senior Field Marketing Manager is a strategic marketing leader and AI-forward practitioner with a proven track record of driving revenue growth in their assigned segment
- Success in this role requires deep expertise in B2B SaaS marketing, ABM best practices, AI-powered marketing technologies, and the ability to build strong cross-functional partnerships
- If you're a results-oriented field marketer with multi-channel experience, a passion for ABM, expertise in leveraging AI to scale personalization and insights, and a collaborative spirit—this role is for you
- 5-7 years of B2B marketing experience with a minimum of 4 years in field marketing for a high-tech or SaaS company. Proven success developing and executing integrated campaigns that drive measurable pipeline and revenue growth
- Demonstrated experience leveraging AI tools for marketing applications including generative AI for content creation, predictive analytics for targeting and scoring, and AI-powered personalization at scale
- Deep understanding of ABM principles and best practices. Proven ability to partner with ABM teams to execute integrated programs that combine field marketing scale with account-level personalization and strategic thinking with AI-enabled execution
- Strong analytical and strategic planning skills with the ability to translate business objectives into actionable marketing strategies. Comfort working with AI-generated insights and translating data into recommendations
- Exceptional interpersonal and communication abilities. Proven track record building strong relationships with sales leaders, ABM teams, and cross-functional partners. Experience articulating the value of AI-powered marketing initiatives to diverse stakeholders
- Proven ability to manage multiple projects simultaneously, prioritize effectively, and deliver results in fast-paced environments. Track record of using AI and automation to increase productivity and scale impact
- Experience using MarTech such as Marketo, Zoom Webinars, Outreach, Salesforce, Splashthat, Reachdesk
- Experience using AI-powered tools: Claude, Jasper, Copy.ai or similar generative AI platforms
- Ability to travel up to 20% of the time
What the job involves
- This role sits at the intersection of marketing innovation and sales enablement, leveraging cutting-edge AI tools and data-driven insights to create high-impact, personalized experiences that accelerate pipeline and close deals faster
- You'll collaborate closely with sales, business development teams, and ABM Managers to develop and execute integrated field marketing programs that create urgency, shorten sales cycles, and deliver exceptional customer experiences
- Drive Strategic Marketing Planning and Execution: Lead the strategy and execution of comprehensive integrated marketing plans for your assigned segment, including budget management, goal-setting, and KPI tracking to achieve pipeline quantity, quality, velocity, win rates, and ROMI. Leverage AI-powered analytics and predictive modeling to optimize resource allocation and forecast campaign performance
- Partner Closely with Sales: Be the dedicated POC for your assigned segment, work hand-in-hand with segment sales leaders, account executives, BDRs to identify priorities and develop strategic marketing programs that support account plans and drive pipeline generation
- Execute High-Impact Online and Offline Activations: Plan and execute memorable experiences including local conferences, executive roundtables, luncheons/dinners, webinars, direct mail, e-gifting, and proprietary events. Own all aspects of activation logistics—venue selection, communications, speaker management, attendee engagement, and post-event follow-up
- Lead Cross-Functional Collaboration: Work closely with ABM Managers, events, demand generation, marketing operations, and creative teams to ensure alignment and maximize campaign effectiveness. Share best practices, evangelize AI-powered workflows, and contribute to the overall success of marketing and sales partnerships
- Analyze and Optimize: Monitor and analyze campaign performance, providing insightful reports to sales and marketing leadership. Leverage AI-powered attribution modeling, sentiment analysis, and predictive insights to identify trends, optimize campaigns, and demonstrate marketing's impact on pipeline and revenue
Our take
It was only a few years ago when B2B sales teams relied on warm introductions and contact books. Now, cloud-based CRM, automation and Big Data are critical tools for any selling process. ZoomInfo’s B2B contact base has played a massive part in that journey.
The company primarily helps salespeople find potential customers. Crucially, ZoomInfo then leverages technology to help make that approach as successful as possible. Think contact details of the most likely budget holder at that company, signal for when and how to approach and crucial updates on the company’s fortunes.
ZoomInfo has grown significantly over the previous few years and is now shifting its approach to pursue more inorganic growth through mergers and acquisitions, acquiring several companies in 2022, including the job recruitment website Comparably.
The risk for ZoomInfo is that these moves represent expansion beyond its traditional strengths in top-of-funnel customer acquisition. The company will need to ensure that it maximises synergies in order to win in these markets. The company has expanded operations in India and is set to see further expansion, as indicated by its appearance on the Fortune Future 50 list of robust and growing companies in 2023.
Freddie
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (1 round)
Jul 2004
$7m
SERIES A
Total funding: $7m
Company benefits
- Benefits for the Best You - We want our employees and their families to thrive. In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being
- Base Pay - We attract and retain the best talent with competitive compensation that aligns with industry benchmarks and merit programs yearly for promotions and salary increases based on performance, time in role, and position to market
- Bonus - When you crush it, we like to celebrate! Bonuses are awarded annually in connection with company and individual performance
- Equity - We offer each employee a generous equity award in the form of RSUs, so they can directly feel the results and success of their hard work
- Vacation & Time Off - We know everyone's needs are different so we offer flexible paid time off plans including an unlimited vacation option for many employees
- Hybrid Working Model - We offer flexible hybrid remote working models to promote equity, employee wellness, and work life balance
Company HQ
Vancouver
Leadership
Henry Schuck
(Founder & CEO)Originally founded DiscoverOrg which went on to become ZoomInfo through an acquisition in 2019.
Salary benchmarks
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