Senior Manager of Demand Generation, Icertis
$140-165k
In addition to the base salary and annual bonus target and an equity component is included in the compensation package
More information about location
AI-powered contract management & intelligence platform
Job no longer available
AI-powered contract management & intelligence platform
1001+ employees
Job no longer available
$140-165k
In addition to the base salary and annual bonus target and an equity component is included in the compensation package
More information about location
1001+ employees
Company mission
To empower companies to realize the full intent and higher purpose of every contract, so they can build trust, strengthen bonds, and create a better world.
Role
Who you are
- 7+ years’ of B2B marketing experience, including 2+ years in ABM, preferably with a B2B SaaS company
- Bachelor’s degree in marketing, communications, or related field
- Strong ability to think strategically; develop and implement effective ABM strategies that drive personalized engagement and business growth
- Ability to effectively manage and inspire indirect reports to accomplish long and short-term goals
- Excellent project management skills: able to define key workstreams and tasks needed to complete each, express in a project plan, and work the plan to on-time completion, providing regular status updates as needed
- Ability to work in a rapidly growing organization and quickly deliver results
- Teamwork: comfortable and motivated working in a collaborative environment
- Experience with Advanced Marketing tools: Marketo or other marketing automation solutions, 6Sense, Salesforce, and gifting platforms
- Familiarity with project management tools
- Familiarity with data analysis tools including Excel and Power BI
- Some travel required
What the job involves
- We’re seeking an experienced and dynamic Senior Manager, Demand Generation (ABM) to join our global marketing team!
- This position is responsible for developing compelling and engaging ABM campaigns that deliver results and set the standard for effective account-based marketing practices
- You will spearhead the development, implementation, and optimization of multi-channel ABM programs
- You will play a pivotal role in driving pipeline acceleration and growth by developing and executing strategic ABM initiatives
- Design and execute comprehensive ABM campaigns to engage key enterprise accounts, including account identification, content creation, campaign execution, and measurement; ensuring personalized and targeted approaches for specific verticals and account segments
- Work independently and collaboratively with the global marketing and sales teams to ensure cohesive execution of ABM strategies
- Leverage 6sense intent data to inform account-based marketing campaigns and content creation for different personas in our key buying committees
- Track, analyze, and report on the performance of ABM campaigns, using data-driven insights to refine strategies and maximize ROI
- Drive stakeholder engagement through fostering collaboration and partnership across various stakeholders to ensure alignment with overarching ABM strategy
- Share and demonstrate our core values: fairness, openness, respect, teamwork, and execution
- Consistently apply growth mindset behaviors: curiosity, analysis, outside the box thinking, networking, and deep ownership
Application process
- Posting Date: 16/01/2025
Our take
As part of its pitch, Icertis cites World Commerce & Contracting research which shows that optimized contract development and management can save companies an average of 9% of their annual revenue. It may seem that the company is targeting small margins, but with customers including Google, Microsoft, and Johnson & Johnson, the real numbers are huge.
The 2009-founded company offers a comprehensive range of products to manage every stage of a contract lifecycle from setup to approval and reporting, but its main value differentiator might be its AI applications, which can analyze previous negotiations at scale and visualize deep data insights on performance.
The company has seen a steady stream of investment since its founding and is using its 2022 VC from German multinational SAP to deepen the integration between the two companies' software tools. Alongside a range of other lucrative partnerships, Icertis has gained further attention due to its winning the 2023 Artificial Intelligence Excellence Award, led by Business Intelligence Group.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Oct 2022
$75m
CONVERTIBLE
Mar 2021
$80m
SERIES F
Total funding: $366m
Company values
- Fairness
- Openness
- Respect
- Teamwork
- Execution
Company HQ
Bridle Trails, Kirkland, WA
Articles
Leadership
Samir Bodas
(Co-Founder & CEO)Before co-founding Icertis they held multiple leadership roles at Microsoft, and was CEO of two IT services firms, Disha Technology and Aztecsoft, overseeing rapid growth followed by successful exits.
Monish Darda
(Co-Founder & CTO)Co-inventor of two patents in cloud resource management and provisioning. Led a string of successful ventures prior to co-founding Icertis, including the launch of BladeLogic’s India R&D (acquired by BMC Software).
Diversity, Equity & Inclusion at Icertis
- 7 Days for Humanity: To make it easier for employees around the globe to join the fight against racism and other forms of discrimination in person, Icertis added seven days of paid leave to volunteer, support, help, give, protest, and make themselves be seen and heard. In 2020, for example, many employees used one of their days to recognize Juneteenth, the celebration of the end of slavery in the United States. This benefit has been extended into 2021.
- Diversity of Voices in the Room: We believe that diversity in our ranks—from employees around the globe to the Board—drives better outcomes for our teams and our customers. For instance, studies show that boards with women outperform companies without. Icertis is proud to include Karyn Smith and Penny Pritzker on our Board of Directors and Ursula Burns on our Board of Advisors, all of whom are champions of diversity and who support and advise us on living our FORTE values across the company. In addition, Icertis has an employee resource group (ERG) for female employees called Network of Women (NOW) that helps women connect with other women in the company to network, share experiences, and celebrate successes.
- Catch the Match to Fight Racism: In 2020, for every dollar U.S. employees gave to an organization of their choice that fights racism, Icertis co-founders Samir Bodas and Monish Darda matched with an annual gift of up to $50,000 in the aggregate to the NAACP Legal Defense Fund.
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