Emerging Markets Manager, Niantic Labs
LATAM
$188.1-209k
+ Bonus + Equity
More information about location
2 days a week in office
Augmented reality software development
Job no longer available
Augmented reality software development
501-1000 employees
Job no longer available
$188.1-209k
+ Bonus + Equity
More information about location
2 days a week in office
501-1000 employees
Company mission
To use emerging augmented reality (AR) technology to enrich our experiences as human being in the physical world.
Role
Who you are
- The ideal candidate will have a passion for creating experiences that accelerate the growth of Pokémon GO in Emerging Markets
- The right candidate has a passion for results-driven approaches and thrives in ambiguity and change
- Bachelor’s degree(or foreign equivalent) in Marketing, Business Administration, or a related field. Master’s degree or equivalent experience a plus
- 4+ years in User Acquisition, Live Ops, or Product Marketing, ideally in gaming or mobile apps
- 2+ years of building and engaging with user communities
- Expertise in Emerging Markets with focus on LATAM Markets
- Agency management, from selection to high-level strategy and execution
- Data analysis and campaign optimization within mobile apps or gaming
- Strong leadership skills and the ability to lead cross-functional teams
- Outstanding verbal and written communication skills, with experience delivering executive presentations
- Willingness to travel domestically and internationally for onboarding, planning meetings, and strategic initiatives
- Ability to work in a fast-paced hybrid environment and handle stress appropriately and/or ability to solve practical problems and be sufficiently adaptable to handle dynamic situations with little advance notice
- Experience working on cross-functional teams with ability to communicate effectively through written and verbal communications, including asynchronous interactions with others
What the job involves
- You’ll help drive the go-to-market growth strategy, coordinate product and marketing efforts with on-the-ground resources, and act as the authority on Emerging Markets
- We’ll look to you for a deep understanding of the global mobile gaming landscape, using quantitative and qualitative approaches to lead growth marketing and business development initiatives
- Coordinate with UA Team to deliver data-driven strategies tailored for LATAM, ensuring proactive campaign planning and market-specific adjustments
- Monitor weekly performance data, identify trends, and optimize campaign outcomes
- Identify and evaluate new Emerging Markets in the region for investment opportunities
- Design and execute campaigns aligned with product updates and pipelines, leveraging insights from ad platforms and product teams
- Oversee partnerships with external agencies to enhance campaign performance and drive innovation
- Liaison with the Emerging Markets Country Managers to coordinate campaigns and priorities
- Lead Live Ops requests, ensuring timely delivery and alignment with internal partners
- Be responsible for the creation and on-time delivery of copy bundles, marketing materials, and other campaign assets
- Represent Emerging Markets LATAM in planning meetings, ensuring alignment with product marketing and Live Ops initiatives
- Engage with player communities and incorporate feedback for future events
- Act as a liaison for partners, support LATAM-related activities, and strengthen regional partnerships
- Collaborate with cross-functional team members and partners, including regular and reliable attendance and participation in meetings
Our take
Niantic Labs is a software development company creating augmented reality mobile games, such as Monster Hunter Now, Pikmin Bloom, and Pokémon GO, that encourage players to go outside, explore, and meet people. The company was formed in 2010 as an internal startup within Google. Since its inception, hundreds of millions of people have used its products and services.
Although Niantic made a name for itself in the mobile gaming industry through the success of Pokémon Go, the company is hoping to become a platform for other developers to build location-aware AR apps on top of. In 2022, it released a location mapping software for AR, allowing AR experiences to be grounded to a physical location, like the front of a building or a park monument, rather than just floating aimlessly through a phone’s camera view.
Niantic plans to use this platform for an AR-based metaverse, an alternative to Meta’s plans for a VR-based metaverse that renders us bound to VR headsets. The company believes that an AR metaverse on a 3D map of the world will play a critical role in the next transition in computing, and raised funds to make this vision a reality in 2021.
Steph
Company Specialist at Welcome to the Jungle
Insights
-14% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Nov 2021
$300m
SERIES D
Dec 2018
$245m
SERIES C
Total funding: $774.3m
Company benefits
- 16 weeks of paid parental leave
- Parental leave transition assistance by Maven
- Fertility benefits with Carrot
- Robust medical, dental, and vision insurance including 100% paid employee healthcare
- 100% of premiums for long-term and short-term disability and life insurance
- Mental healthcare access by Spring Health and EAP
- Increasing paid time off with tenure
- Five flex days per year to attend Niantic community events or volunteer
- Company-wide shutdown between Christmas and New Year
- 401(k) match
- Equity options
- Compare and refinance loans with Credible’s online loan marketplace
- Wellness Reimbursement: We build our platform and games to give our players even more reasons to get outside, explore the world, and lead more active lifestyles, so we offer monthly gym, internet, and cell phone reimbursements to help our teams do just that.
- Commuter benefits and subsidization: To allow you to set aside money every month for both parking and transportation
- Donation Matching: Niantic gives enables employee donation matching and volunteer opportunities. Each employees can request a Niantic match of up to $500 per employee, each year.
- Legal Services and Identity Theft: ARAG’s legal services provide protection for many legal matters incurred by you, your spouse, or your children.
Company HQ
Embarcadero, San Francisco, CA
Leadership
John Hanke
(CEO)Having studied for an MBA at UCB, John worked as a Producer for 3DO before co-founding Big Network and Keyhole. He then spent over 11 years at Google as VP of Product, before leaving in October 2015 to found Niantic.
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