Product Marketing Manager, CardFlight
$120-140k
Target Bonus: $12,000
Payment acceptance for small businesses
Be an early applicant
Payment acceptance for small businesses
21-100 employees
Be an early applicant
$120-140k
Target Bonus: $12,000
21-100 employees
Company mission
To create easy-to-use payment solutions so small-business merchants can focus on what they do best: growing their business.
Role
Who you are
- Experience: 4 - 7 years in B2B SaaS product marketing or adjacent GTM roles (product, growth, sales enablement). Payments/fintech experience preferred but not required
- Strengths: Exceptional writing and storytelling skills. Customer interviews that turn into crisp messaging, benefits-led storytelling, and move people to action. Must be comfortable with data, funnel metrics, and experience design
- Collaboration: Can manage complex cross-functional timelines and influence without authority
- Tools (nice to have): Salesforce, Pardot, Pendo (or similar in-app tools), Zapier, SendGrid, Figma, Webflow and familiarity with reseller and verticalized GTM
What the job involves
- Love understanding customers and turning insights into go-to-market that moves adoption?
- Join CardFlight to shape the story and growth of SwipeSimple, our flagship small-business payments product, and help drive attachment and usage for value-added services (VAS)
- Your mission is to turn knowledge gaps and merchant pain points into clear stories, launches, and adoption success
- Success for our SwipeSimple payments product means shortening time-to-first-transaction, boosting advanced-feature activation, lifting win rates vs
- Key competitors for sellers and resellers, driving revenue-team adoption of your content, and increasing VAS attach rates
- Cross-functional orchestration: Coordinate activities across Product, Partnership, Inside Sells, Customer Ops, and marketing so new products and features are brought to market efficiently and effectively
- Commercialization planning: Partner with Product Management well in advance of releases to ensure market readiness; pressure-test pricing and packaging, enablement, support flows, legal/compliance, beta feedback, and manage creation of marketing materials to ensure smooth product and feature releases
- Own product messaging: for SwipeSimple features and VAS; write the narrative, tell the stories, and keep them current
- Positioning & differentiation by persona: Identify competitive positioning against the market for each of our core personas; craft customer-focused narratives that highlight product value
- Sales enablement & asset creation: Collaborate with marketing, product, and outside design support to build product-focused messaging and creative assets (sell sheets, videos, presentations, webinars, pitch decks, digital content) that resonate with target audiences
- Revenue team support: Clearly articulate the value proposition to each impacted revenue team; deliver tools that support the selling process (battlecards, talk tracks, demo flows, objection handling)
- GTM & product launches: Manage end-to-end launch planning and adoption programs across web, email, in-app, and events; coordinate timelines, owners, and success metrics
- Customer & competitive insight: Interview merchants, meet with resellers, synthesize JTBD, ICPs, map pains to product proof, maintain actionable “how we win” guidance by audience and use case
- Lifecycle & adoption: Run experiments (in-app nudges, email journeys, guides) that shorten time-to-value and increase feature usage and app attachment rates
- Measurement: Define goals, instrument dashboards, and report impact (activation, adoption, attach, win rate, cycle time)
- As part of providing a great new‑hire experience and setting you up for success, all new hires are required to attend an in‑person onboarding session on their first day of employment. During this session, you’ll meet with a member of our People Team to help guide your onboarding, connect with a few local employees, and get an introduction to our culture and processes. The company covers all costs for this onboarding, including reasonable travel expenses, meals, and hotel accommodations. You will be asked to arrive the day before your official first day (typically a Sunday), and hotel expenses will be covered through the night of your onboarding day. You can choose one of the following onboarding locations (unless special accommodations are required, which can be discussed if applicable):
- Atlanta, GA
- Lincoln or Omaha, NE
- Nashville, TN
- New York City, NY
Our take
CardFlight partners with popular merchant acquirers to deliver payment acceptance software for small businesses and entrepreneurs. Its signature products, a mobile Point of Sale (POS) called SwipeSimple, and the countertop POS SwipeSimple Register have grown impressively in popularity across the US since the company’s 2013 launch.
The US is home to over 30 million small businesses, a potentially huge market. By offering software that allows them to turn a mobile or tablet into a credit card terminal, it’s easy to see why CardFlight is proving popular. Just as importantly is that the company has a proven track record of launching products ahead of potential competitors.
Freddie
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Sep 2018
$3.5m
SERIES A
Oct 2015
$4.2m
SERIES A
Total funding: $9.3m
Company benefits
- Stock options for all full-time team members
- Personal annual budget for professional development
- Regular team lunches and treats for special events
- Liberal vacation policy
- Comprehensive medical, vision, and dental plans
- Commuter benefits and health discounts
Company HQ
Kips Bay, New York, NY
Leadership
Derek Webster
(CEO)Former Engagement Manager at Oliver Wyman. Led product development and product marketing to launch E*TRADE’s credit card business. Prior to founding CardFlight, founded and was CEO of LocalBonus, a credit card-linked loyalty network.
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