Marketing Director, Lottie
£90-130k
2-5 days a week in office
A family's trusted guide to later life care
Job no longer available
A family's trusted guide to later life care
21-100 employees
Job no longer available
£90-130k
2-5 days a week in office
21-100 employees
Company mission
To elevate later life for everybody.
Role
Who you are
- Experienced in building and developing well recognised consumer brands
- Able to define and execute marketing strategies across the marketing ecosystem; brand, growth and product marketing
- Ability to effectively measure marketing performance and to scale successful channels based on data-led insights
- Experience in managing and successfully deploying large marketing budgets
- Ability to develop brand metrics and company-wide marketing strategies, which align and contribute to the business’s overall performance
- Expert understanding of digital marketing, including CRM, Digital PR, Paid Media, SEO and other performance marketing related activities
- Deep understanding of product-led marketing - working with product teams to build viral product features and referral mechanisms
- Understanding of customer retention and how to build long-term user engagement
- Experience in managing successful out of home marketing campaigns, as well as all Radio and TV advertising
What the job involves
- Partner with other senior leadership to deliver on Lottie’s ambitious company-wide growth targets
- Lead operational excellence and rapid execution across the marketing department, while demonstrating exceptional people management capabilities and an ability to inspire the people around you
- Develop Lottie’s brand proposition to destigmatise the perceptions of later life care and retirement
- Work company wide to clearly crystalise and communicate the brand, customer acquisition strategy and marketing roadmap
- Form a new marketing team focused on brand, including content creation, events, out of home marketing and social media
- Adopt and manage Lottie’s existing high-performing marketing teams including CRM, Growth, Digital PR & SEO squads
- Work with Lottie’s product team to develop viral product features & referral mechanics
- Oversee all marketing activities of Found - Lottie’s B2B cloud-based software used by care homes to manage enquiries, customer relationship, resident occupancy and finances
Salary benchmarks
Our take
Choosing a care home is often a hugely daunting, complex, and expensive process, coming at a time that's already stressful enough. What's more, the UK's ageing population is growing at an increasing rate, putting more strain on social care than ever before. The result is that 44% of care seekers often ultimately regret their choice of care home, something that has had increasing attention since the start of the COVID-19 pandemic.
Lottie aims to address this in part by simplifying the process of finding the perfect care home for every individual's specific needs. Its online marketplace gives users all the tools to select and compare the UK's best-performing care homes, taking into account CQC reports, facilities, treatment methods, and location.
Having received investment, Lottie aims to continue its growth to reshape the future of the care industry. It is doing so with a strong emphasis on data and real-time information, collecting datasets that will be vital not just to its business operations, but potentially to the UK government and healthcare policy too.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Oct 2023
$21m
SERIES A
Jul 2022
$8m
SEED
Total funding: $33m
Company benefits
- 26 days holiday + Bank holidays
- Flexible working hours
- Everyone owns equity
- Private Medical Insurance
- Cashplan
- Wellness budget
- L&D budget
- A 3-night stay at Unplugged
- 2-weeks Work from anywhere
- 20-weeks full pay for Primary Parental Leave
- 8-weeks full pay for Secondary Parental Leave
- 2-weeks unpaid Carers Leave
- 5-days paid leave for those going through the IVF process
- Workplace Nursery Scheme
- Compassionate Leave
- Employee Assistance Programme
- Access to Mental Health First Aiders
- Quarterly team events
Company values
- Ownership
- Impact
- Nimbleness
- Kindness
Company HQ
Bermondsey, London, UK
Articles
Leadership
Will Donnelly
(Founder & CEO)Prior to Lottie, Will spent 5-years at CBRE where he advised on £2.5bn healthcare M&A deals, supported the NHS during COVID-19, and became an industry leading expert.
Julien Lavigne du Cadet
(CPTO)Before Lottie, Julien was CTO of Zoe where he was part of the leadership team that helped scale their products to millions and revenue from £0 to £100m ARR.
Laura Mahy
(VP Product)Laura started her tech career at Sainsbury's before becoming Deliveroo's first Product Manager. Following this, she's held leadership roles at Deliveroo, Habito and Zoe.
People progressing
Hannah joined Lottie as the company's first Care Expert (Customer Care) following spells in the charity and tech sectors. Since joining, Hannah has been promoted a number of times and is now the Customer Care Lead.
Ruby started as a 4-week Care Expert Intern during University, which was extended. After 1.5 years in the Care Expert team, Ruby moved over to the Marketing team to pursue her career in Social Media!
Diversity, Equity & Inclusion at Lottie
Holly Leckenby Rye (Senior People Manager)
- Fostering an inclusive atmosphere where everyone feels valued and respected
- A wide range of inclusive benefits and policies
- Religious and cultural practices and holidays celebrated
- Job descriptions with inclusive language
- Quarterly anonymous employee engagement surveys
- Bias-free Performance Reviews with quantitive measures in place
- Employee Assistance Programmes
- A diverse social calendar to be inclusive of all employees
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