Account Based Marketing Manager, Fivetran

• 3+ years of experience in B2B marketing, preferably with a strong focus on ABM
• Proven track record of developing, executing and tracking successful ABM campaigns that drive pipeline and revenue in enterprise accounts, including but not limited to Display, Email, Chat, 1:1 Events, and Gifting campaigns
• In-depth knowledge of the ABM methodology and best practices
• Strong understanding of buyer personas, journey mapping, and account-based orchestration
• Excellent communication and collaboration skills, with the ability to build strong relationships across internal and external stakeholders
• Experience with ABM platforms such as Demandbase and Rollworks, or similar technologies
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment
• Data-driven approach with a knack for translating data insights into actionable marketing strategies

Desirable

• Our Account Based Marketing (ABM) team at Fivetran is searching for a seasoned Account Based Marketing Manager to join our growing team
• In this role, you will play a pivotal role in driving pipeline acceleration, account expansion, and account engagement for our largest, most strategic accounts
• You will be a partner to Sales, Business Development, Regional Marketing, Digital, and Demand Generation teams, developing and executing data-driven ABM campaigns that nurture relationships and accelerate deals
• Partner with sales to prioritize high-value enterprise target accounts
• Develop account plans that outline key decision-makers, buying committee dynamics, and specific business challenges
• Craft compelling, multi-channel ABM campaigns designed to engage target accounts across all stages of the buyer's journey
• Collaborate with marketing operations to leverage marketing automation tools and technologies for personalized outreach
• Manage the personalization and distribution of high-quality content (e.g., white papers, case studies, webinars) and creation of custom microsites tailored to the specific needs of target accounts
• Create targeted 1:1 and 1:few ABM campaigns to build awareness, increase engagement, create new opportunities, and mature pipeline within our top customer and prospect accounts
• Collaborate with the regional marketing team to orchestrate impactful 1:1 & 1:few events to foster deeper relationships with key decision-makers
• Analyze campaign performance using marketing analytics tools and recommend data-driven optimizations for continuous improvement
• Measure and report on the ROI of ABM programs, demonstrating the impact on pipeline generation and revenue growth
• Stay up-to-date on the latest ABM trends and best practices