Principal of Marketing Architecture & Strategy, Twilio

• We're looking for a strategic, bold, creative, and technically-savvy leader to join our Marketing team. This role is ideal for someone with a strategic marketing architect mindset—someone who thrives at the intersection of marketing, growth, and technology
• Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!
• 8+ years in Marketing or GTM strategy, marketing technology, growth engineering, or related roles with a proven track record of managing complex, cross-functional projects
• Strong grasp of modern marketing approaches, including PLG & ABM frameworks
• Systems thinker who can form a hypothesis, test it with real users, and iterate quickly
• Ability to use data to justify prioritization decisions and measure the success of pilot programs
• Elite communication and storytelling; ability to distill high-volume information into executive-level summaries
• Highly effective at facilitating seamless information flow across teams and silos, ensuring all stakeholders are informed and aligned on objectives and outcomes
• Ability to challenge and influence executive-level stakeholders and navigate complex trade-offs regarding prioritization and roadmaps
• Deep interest in marketing, AI, productivity, and the future of work
• Comfortable operating in ambiguous and fast-paced environments
• Past roles in startups, innovation labs, or skunkworks teams

Desirable

• Join the team as Twilio’s next Principal, Marketing Architecture & Strategy
• This position serves as the strategic owner for Marketing technology, innovation, and architecture. It serves as a critical bridge between Marketing’s vision for growth and technical execution through the Enterprise Technology team
• As the primary liaison between Marketing and Enterprise Technology, you’ll work across a broad set of marketing leaders to deeply understand business requirements, define a vision for marketing technology, translate it into clear prioritization for technical teams, hold teams accountable for delivery, and synthesize complex updates into clear reports for leadership
• As a senior leader, you will shape the future of our Marketing & broader GTM architecture, influence cross-functional teams, and set the standard for excellence in Marketing & GTM systems
• Define the strategic vision for Twilio’s Marketing technology, data, and AI systems, ensuring alignment with business goals and industry best practices
• Be the central point of contact representing marketing’s strategic interests across all cross-functional technology initiatives and engagement
• Champion marketing innovation through emerging tools and technology to streamline internal processes, improve business outcomes and results, and foster a culture of continuous improvement
• Articulate comprehensive business requirements that bridge the gap between creative marketing use cases and technical tool capabilities
• Orchestrate the recruiting and management of pilot groups for internal Proof of Concepts (POCs) to test new marketing tools
• Partner with Enterprise Technology teams as well as other relevant partners to drive progress and accountability for day-to-day execution through rigorous tracking and milestone management
• Serve as a strategic bridge, translating complex technical roadblocks and project "noise" into clear, concise status reports and escalations for marketing leadership

• Applications for this role are intended to be accepted until July 31, 2026 but may change based on business needs