Director of Retention and CRM, Ritual

The brand takes a strong position, labeling itself a team of skeptics who don’t subscribe to pseudoscience. Instead, the company conducts deep scientific research, whilst demanding more transparency in supplement ingredients – in fact, even its product capsules are clear colored. It’s a standout stance to take, going against the often over-positive wellness messages crafted by similar companies.

The health supplement industry is a crowded space in the US. Legacy providers dominate the market while conscious startups like Ritual try to appeal to equally conscious consumers. Ritual’s future success will depend largely on increasing its already strong brand awareness, as indicated by a huge social media following, and further product launches, an approach it’s admittedly well-funded for.