Many marketing companies claim to provide multichannel digital marketing tools: but in many cases client data remains siloed, so these multichannel efforts do not actually maximise ROI. Insider is out to change this by using AI to connect data across channels and systems, improving the customer engagement experience for its clients and their customers.
Unlike larger competitors in this space, such as Salesforce, Insider's AI-based technology is able to integrate data from a wide range of marketing channels both online and offline. This allows its clients to better coordinate marketing campaigns across different channels and make more accurate predictions about customer behaviour.
Insider counts many leading brands among its clients, including L'Oreal, Virgin, Santander, Singapore Airlines, Samsung and IKEA. It has also enjoyed substantial funding rounds and earned Unicorn status. More recently, the company acquired Bluecore, an AI-driven retail marketing solution, as it doubles down on AI in the run up to a planned IPO.
Kirsty
Company Specialist at Welcome to the Jungle