Marketing Automation & Lifecycle Manager, Ping Identity
$103-116k
Identity and access management solutions
Posted today
Identity and access management solutions
1001+ employees
Posted today
$103-116k
1001+ employees
Company mission
To make digital experiences both secure and seamless for all users, without compromise.
Role
Who you are
- 5+ years of experience in marketing operations or marketing automation or a related role in a B2B SaaS or enterprise technology environment
- Deep hands-on experience with Marketo, 6Sense and strong working knowledge of Salesforce workflows
- Practical experience with lifecycle design, lead scoring, segmentation, campaign workflows
- Strong problem-solving skills, attention to detail, and the ability to manage multiple priorities across interconnected systems and stakeholders
- Experience supporting data hygiene and retention, privacy compliance and other operational governance practices
- Experience partnering with RevOps, Analytics, IT, or Privacy teams on cross-functional operational improvements
- Bachelor’s degree or equivalent experience
What the job involves
- We are looking for a Marketing Automation and Lifecycle Manager to join our Marketing Operations team
- In this role, you will own a critical mix of lifecycle automation, lead management and coordination across platforms such as Marketo, Salesforce, 6Sense and Qualified
- You will help ensure our marketing and sales engagement systems work together to deliver accurate lead flow, scalable lifecycle programs, and a more consistent go-to-market experience
- This role is ideal for someone who can translate strategy into repeatable execution, improve operational quality, and build scalable processes that support business growth
- Improve workflow components across Marketo, Salesforce, 6Sense, Qualified, RingLead, Salesloft and related platforms that support inbound conversion and overall marketing effectiveness
- Design, implement, and continuously improve automations for campaigns, lead management, attribution, routing, and segmentation; document and maintain reusable workflow templates and modules
- Partner with Campaign Operations, Demand Gen, and Sales stakeholders to coordinate effective marketing programs and sales cadences while owning and optimizing marketing-to-sales handoff processes
- Own data hygiene strategy and ongoing practices across marketing systems, including business rules, priorities, and operational outcomes, to improve data accuracy, consistency, and usability for reporting, routing, and lifecycle execution
- Manage Salesforce workflow requests and enhancements in partnership with the IS team, including ticket intake, backlog prioritization, requirements definition, QA, and coordination with Marketing Engineer through implementation
- Lead end-to-end execution of high-impact, cross-functional strategic initiatives (e.g. lead-to-ARR improvements, business-owned data governance, GTM pilots)
Our take
Ping Identity is a platform, delivered through both cloud services and on-premises software, providing a comprehensive Identity and Access Management service. In today’s highly connected digital world, digital identity management services — the process of identifying and authenticating users on networks to access services — has become a key aspect of interacting on the internet.
According to the latest forecasts, the digital identity market is worth approximately $60 billion in 2025, with annual growth rates ranging from 16 to 21%, depending on the source. Consequently, competition is heavy for PingIdentity, with some other strong players in the various branches of identity management, including Okta, LastPass, and Duo Security. The merger between PingIdentity and ForgeRock in 2023 went some way to consolidating a firm footing in the industry for both companies.
Now combined with Forgerock, PingIdentity has successfully attracted considerable funding and serves hundreds of brands, including Morningstar, Vodafone, and GEICO, as well as the governments of Norway, Canada, and Belgium. Alongside this, both companies were acquired by the leading software investment firm, Thoma Bravo, in 2022 before the merger. This acquisition offered a unique opportunity for PingIdentity to further grow, and in doing so, it won the Google Cloud Security Partner of the Year Award in 2026. Evidently, it's an exciting new chapter for the combined company and its customers.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Apr 2020
$93.5m
SERIES E
Sep 2017
$88m
SERIES D
Total funding: $233.5m
Company benefits
- AD&D: Benefit to financially help loved ones in case of accidental death or disability
- 100% Company paid Health Care options
- Vacation Allowance
- Health and Wellbeing resources
- Parental Leave and Family Bonding
- Expert Eye Care and the lastest eye wear
- Range of dental coverage
- Retirement programs with several investment options and financial planning services
- Employee Assistance Program
- Free lunches, snacks, and drinks
- Commuter Offset
Leadership
Andre Durand
(Founder & CEO)Is on the board for Jamf, Executive Chairman of Identiverse. Previously the Co-Founder of Digital ID World, LLC and Founder and General Manager of Jabber, Inc.
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