Senior Manager of Demand Generation, LearnUpon

• Bachelor’s degree or equivalent practical experience in Marketing
• 5+ years in a B2B Digital Marketing role, preferably at a SaaS company
• Thorough understanding of the demand waterfall, and how to set and measure progress against goal attainment at each stage of the waterfall
• Track record of successful results and creative experimentation with program execution
• Strong analytical skills to gather business/user insights and apply learnings and drive meaningful action through data-driven mindset
• Ability to handle multiple tasks and prioritise in a fast-paced and dynamic work environment
• Talent in writing, edit and proof compelling, persuasive campaign copy
• Excellent communication skills, including demonstrated proficiency in oral and presentation abilities in a business-focused setting
• Marketing Automation (Marketo, Eloqua, Pardot, etc.) and Salesforce expert
• Extremely organised and highly motivated
• Comfortable working in a rapidly changing hyper growth environment

Desirable

• We are looking for a Senior Manager, Demand Generation to own and scale our global demand generation strategy
• This role is responsible for driving marketing-sourced pipeline and revenue, ensuring that we reach and convert our Ideal Customer Profile (ICP) through targeted, data-driven programs
• You will lead the end-to-end demand engine, working in close partnership with Sales and Business Development to optimize lead flow, improve conversion rates, and maximize marketing’s impact on revenue
• You will also own Marketing Operations, ensuring our tools, data, and reporting infrastructure support scalable and efficient growth
• Leading a team of Demand Generation specialists, you will drive a culture of experimentation, accountability, and continuous optimization
• This is a high-impact, high-visibility role that directly influences LearnUpon’s growth trajectory
• The successful candidate will have the opportunity to drive measurable impact and fuel growth at an exciting time in LearnUpon’s journey
• Own the creation and execution of a global Demand Generation plan to accelerate growth in core markets and deliver against our marketing & sales targets
• Define strategy, execute, measure, and optimise our digital channels to ensure we are targeting the right audience, with the right messaging and content, and seeing positive ROI from our spend
• Own LearnUpon’s global demand generation strategy, ensuring campaigns engage our Ideal Customer Profile (ICP) and drive measurable pipeline and revenue growth
• Partner with Sales and Business Development to design and execute campaigns that deliver against total and segment-specific pipeline and revenue targets
• Lead multi-channel campaigns across paid media, ABM, content syndication, email, webinars, and events, optimizing for conversion and ROI
• Align closely with SDR/BDR teams, refining lead handoff, sequencing, and follow-up to maximize pipeline impact
• Own, optimize, and manage LearnUpon’s marketing technology stack, ensuring seamless lead capture, lead lifecycle flows, data accuracy, and campaign execution workflows
• Leverage reporting and analytics to track performance, uncover insights, and inform demand generation strategy
• Optimize demand generation budget allocation, ensuring strategic investment across channels to maximize efficiency and impact
• Expand Account-Based Marketing (ABM) strategies for high-value enterprise accounts
• Improve lead nurturing and retargeting strategies, using automation and intent data to accelerate deal progression
• Partner with Content & SEO teams to integrate organic growth strategies into demand generation
• Manage, mentor, and grow a high-performing Demand Generation team, fostering a culture of accountability, innovation, and career development
• Report on key demand gen and pipeline metrics to senior leadership, providing insights that influence strategy and budget decisions
• Stay ahead of industry trends, continuously testing new strategies and technologies to drive efficiency and effectiveness

• Qualified applicants will be invited to schedule a 30-minute call
• Successful candidates will then be invited to a series of practical interviews
• Finally, candidates will have a short interview with our CEO
• Successful candidates will be contacted with an offer to join our team