Senior Product Marketing Manager, Midi Health

• If you’re a strategic, curious, insights-driven marketer who thrives on connecting dots between market, user, and product, we’d love to meet you
• 5–8 years in product marketing, category marketing, strategy, or insights
• Experience with market research (quant & qual), segmentation, and business case development
• Strategic thinker who’s comfortable navigating ambiguity, shaping opportunity, and influencing senior stakeholders
• Exceptional writing and storytelling skills — able to distill complex inputs into clear, compelling narratives
• Highly collaborative and comfortable working across marketing, clinical, and product teams

Desirable

• We’re hiring a Senior Product Marketing Manager to lead category-level strategy and market insight efforts
• This role is instrumental in shaping Midi’s approach to new and emerging care categories (like longevity, weight, or bone health), identifying where to play, and bringing our value to life
• You’ll combine customer insight, competitive trends, and business analysis to define the opportunity — then partner with teams across marketing, product, and clinical to shape the story, strategy, and roadmap
• Help define how Midi expands into high-growth care categories with unmet patient needs
• Shape how we understand, size, and prioritize new opportunities — and develop the strategy to go after them
• Drive deep alignment across teams by bringing clarity to what we’re solving for and why
• Play a central role in developing positioning, messaging, and strategic frameworks that guide campaign and content development
• Build research-backed category strategies that fuel smarter GTM, lifecycle, and brand work
• Lead the development of category strategy across new and existing care concerns (e.g., longevity, bone health, weight, perimenopause, and brain health)
• Conduct landscape research to identify and size unmet needs in the market, patient segments, and whitespace opportunities
• Partner with our Head of Integrated Marketing to define Midi’s differentiated category-level positioning across multiple verticals
• Drive qualitative and quantitative research in partnership with growth, clinical, and research teams
• Report regularly on category performance and segment-specific business metrics (e.g., first visits, conversion rates, retention, CAC/LTV)
• Build market positioning that align cross-functional teams around the “why” and “how” behind a category
• Collaborate with lifecycle, growth, and brand to bring category strategies to life across channels

• Recruiter Screen (30 min)
• Hiring Manager Interview + Strategic Assessment (45 min)
• Final Interviews with cross-functional team (3 hours total)