Digital Marketing Manager, Sentry
CA$129-159k
+ Incentive compensation + Equity grants
More information about location
3 days a week in office
Error tracking and app monitoring software
Open for applications
Error tracking and app monitoring software
201-500 employees
Open for applications
CA$129-159k
+ Incentive compensation + Equity grants
More information about location
3 days a week in office
201-500 employees
Company mission
To empower developer teams to build their best possible software, more quickly and easily.
Role
Who you are
- Enjoy thinking big picture and then diving into the details to get things done, adapting plans as needed in a fast-paced environment
- Have a deep curiosity and forward-thinking approach—grounded in data and guided by intuition honed from experience
- Proven ability to take projects from 0 to 1, scaling growth initiatives that drive measurable impact
- Possess a pinch of snark, sass, and humor, two cups of flexibility, and a heaping serving of ambition wrapped in fondant of humility
- 7+ years of marketing, 5+ years optimizing paid media campaigns in SaaS, 3+ years in product-led growth, ideally marketing to a technical audience
- Strong ability to connect digital marketing strategies to customer journeys
- Growth mindset with a drive to unlock new channels, partnerships, and influencers
- Proficiency in paid search (Google Ads) and paid social (Twitter, Reddit, LinkedIn) targeting technical audiences
- Advanced analytics and reporting experience using tools like DataStudio, Excel, Looker, SQL, etc
- Strong analytical skills for reporting on CAC, CPL, ROAS, and LTV
- Desire to get hands-on to stay sharp, but ability to manage relationships with vendors and collaborating with internal stakeholders
- Meticulous attention to detail with strong project management skills
What the job involves
- As a Growth Marketing Manager, you will be responsible for managing and executing a multi-channel ad and sponsorship strategy that drives brand awareness, user acquisition, and pipeline growth within the technical developer community and our target accounts
- Manage day-to-day operations, overseeing execution between external agencies, vendors, and internal teams
- Collaborate with internal teams and agencies to create monthly reports, distilling key insights and optimization opportunities
- Partner with Product Marketing to analyze funnel performance, identify pain points, and develop strategies to improve the user journey
- Work with Business Insights to set targets, develop data-driven insights, and monitor campaign success metrics
- Partner with our Creative team to develop and manage digital assets that are mapped to the customer journey, segmented for audiences, and aligned to campaign goals
- Lead our multi-channel digital strategy across paid channels (SEM, paid social, content syndication, display, etc.)
- Cultivate and manage digital partnerships with influencers and publications, developing quarterly plans with measurable KPIs
- Develop a testing roadmap and conduct A/B experiments to continuously optimize digital performance
- Share performance insights across teams, providing ongoing learnings and recommendations
- Monitor market trends and competitors, recommending actions to improve the site’s discoverability
Our take
Defective software leads to dissatisfied users, disruptions and potential financial losses for companies. Sentry has created application monitoring and error tracking software to help developers fix errors faster, easier and more cost effectively.
More than 1 million developers and 70,000 organizations worldwide, including the likes of Microsoft, Disney, Atlassian, Cloudflare and Slack have used Sentry to monitor their code health. The company is well positioned for significant growth. There is an emerging need for solutions that address holistic application health. As more companies focus on digital to engage with their customers, the reliability of their applications is essential.
The global bug-tracking software market is expected to reach over $600 million by 2026 with an annual growth rate of almost 10%. Further, the company has also opened another office in Denver in early 2023, expanding its regional presence, and has announced additional functionality in its platform, all of which bodes well for Sentry's future.
Freddie
Company Specialist at Welcome to the Jungle
Insights
28% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2022
$90m
SERIES E
Feb 2021
$60m
SERIES D
Total funding: $216.5m
Company benefits
- Competitive Compensation + Equity
- 401k Plan
- Medical, Dental, Vision Insurance
- Commuter Stipend
- Professional Development Stipend
- Health & Wellness Benefits
- Charitable Matching Program
- Flexible PTO
- Paid Parental Leave
Company HQ
Financial District, San Francisco, CA
Leadership
David Cramer
(CTO)They started their career as a Software Engineer at Curse, before roles at Enthropia, Disqus, and Dropbox. Having co-founded Sentry in January 2012, they left Dropbox in 2015.
Chris Jennings
(Chief Creative Officer)They have been a Frontend Developer at AgencyTen, Director of Design and UX at Disqus and most recently a Product Designer at GitHub.
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