Senior Go To Market Financial Analyst, Empowerly
$100-155k
+ Meaningful equity
More information about location
College admissions counseling
Be an early applicant
College admissions counseling
101-200 employees
Be an early applicant
$100-155k
+ Meaningful equity
More information about location
101-200 employees
Company mission
To empower students to be the most successful version of themselves in college admissions and beyond.
Role
Who you are
- The ideal candidate thrives in fast-moving environments, understands the dynamics of Series A–C, VC-backed, founder-led startups, and knows how to use data not just for reporting, but for unlocking growth levers
- 2+ years Python (Pandas, Requests, Matplotlib, NumPy, SciPy, Seaborn)
- 2+ years SQL (Redshift, Postgres, or equivalent)
- 1+ years in Tableau or equivalent data visualization tools
- 2+ years Excel and Google Sheets (vlookups, pivot tables, graphs)
- 5+ years of GTM, marketing, or revenue analytics experience
- 5+ years of experience working cross-functionally across Sales, Marketing, Finance, or Product
- Strong understanding of VC-backed growth stages (Series A–C) and how to influence in founder-led companies
- Proven ability to deliver business impact through data and influence stakeholder decisions
- Familiarity with tools like HubSpot, Salesforce, Google Analytics, and Facebook Ads
- Bonus: Experience with statistical modeling, AI/LLMs, or launching new GTM channels
- Bachelor’s degree required
- Degree in a quantitative field (e.g., Math, Stats, Econ, Computer Science) preferred
- MBA or MS strongly preferred
- If no quantitative degree, completion of a recognized data bootcamp is acceptable
- You’re a natural connector, capable of partnering deeply across teams
- You operate with urgency, empathy, and integrity
- You believe in Empowerly’s mission to expand access to college counseling
- You thrive in lean, nimble, fast-paced environments
- You want your work to influence revenue, not just report on it
- You know how to challenge assumptions and align fast once a decision is made
What the job involves
- We're hiring a Senior GTM Data Analyst to bring structure, insights, and strategic clarity to our go-to-market operations. Reporting directly to the CFO and dotted-line to the Head of Marketing, this is a highly cross-functional role with influence across Sales, Marketing, Business Development, Finance, and Product
- Analyze large datasets across CRM (HubSpot, Salesforce), ad platforms (Google Ads, Facebook Ads), website analytics (Google Analytics), and sales tools
- Develop and maintain KPIs to measure acquisition, conversion, retention, LTV, and channel ROI
- Conduct experimentation analysis, including A/B testing and multivariate testing
- Perform customer segmentation and profiling to refine targeting and personalization
- Evaluate and improve marketing attribution models to understand cross-channel effectiveness
- Deliver weekly and monthly reporting to GTM stakeholders, surfacing key insights across B2C, B2B, and B2B2B motions
- Data Modeling & Visualization
- Build and maintain scalable data models to support reporting and growth analysis
- Work with data infrastructure such as Amazon Redshift
- Design intuitive dashboards using Tableau, Google Data Studio, or equivalent BI tools
- Transform data into visual stories tailored to stakeholders in Sales, Marketing, and Finance
- Marketing Optimization
- Provide actionable insights to optimize campaigns and maximize ROI
- Identify untapped growth channels beyond SEO (e.g., partnerships, events, affiliates, outbound)
- Collaborate with marketing and sales teams to shape and execute GTM strategies
- Stay ahead of marketing trends and technologies to drive innovation
- Support strategic planning and execution tied to revenue growth goals
- Cross-Functional Collaboration & Project Management
- Act as a strategic partner to Sales, Marketing, Biz Dev, Product, and Finance
- Manage and prioritize multiple analytics projects simultaneously
- Ensure alignment between data insights and weekly/monthly GTM execution
- Help the team scale from a performance-marketing foundation to a data-informed, diversified revenue engine
- Bring clarity and calm to a fast-paced, founder-led environment where ideas move quickly
Our take
In the competitive college admissions landscape, students face pressure to navigate the process effectively. Empowerly steps in to address this challenge, recognizing the inadequacy of traditional high school counseling services in providing specialized guidance amid skyrocketing application rates.
Empowerly's approach combines personalized counseling, AI-powered technology, and a suite of services to empower students in their pursuit of higher education. By leveraging proprietary algorithms such as the Empowerly Score, the company offers a holistic assessment of students' strengths and areas for improvement, guiding them towards enhancing their college application strategically.
Bolstered by recent funding, Empowerly is poised for expansion and innovation. The infusion of capital will fuel the development of its first mobile app and the enhancement of its AI-powered products, catering to the evolving needs of students and families.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Feb 2024
$15m
EARLY VC
Feb 2022
$10m
EARLY VC
Total funding: $26.6m
Company HQ
The Castro, San Francisco, CA
Leadership
Changxiao X.
(Co-Founder)Studied Electrical Engineering at Princeton. They previously worked on building tradting systems on Wall Street, Machine Learning at Facebook, and researched NLP techniques for disinformation detection.
Hanmei Wu
(Co-Founder)Graduated from UC Berkeley with a B.S. in Business Administration. Previously worked at Goldman Sachs and Teach for America prior to founding Empowerly.
Share this job