Corporate Counsel Director, Beyond Meat
Advertising, Marketing & Brand Management
$200-220k
More information about location
Office located in El Segundo, CA
Producer of plant-based meat
Job no longer available
Producer of plant-based meat
501-1000 employees
Job no longer available
$200-220k
More information about location
Office located in El Segundo, CA
501-1000 employees
Company mission
To create The Future of Protein.
Role
Who you are
- 10-12 years of experience in trademark, intellectual property, advertising, and regulatory compliance matters
- J.D. from an accredited law school with strong academic credentials
- Admission in good standing to a state bar, preferably California
What the job involves
- Provide legal counsel, and manage outside legal counsel, on intellectual property matters, claim substantiation, truth-in-advertising, regulatory compliance, product naming, social media, endorsements, marketing, right of publicity, FTC and FDA compliance, and food and packaging labeling claims, and related litigation matters
- Manage global trademark, copyright, and domain name portfolios in a cost efficient and responsible manner. Set budgets and formulate brand protection strategies. Conduct and analyze trademark clearance searches and provide opinions on availability and risk. Educate company employees on proper trademark usage and create user guides, company policies, brand guidelines, and training materials
- Formulate and implement brand monitoring strategy for social media, the internet, and other digital platforms to detect unauthorized trademark and copyright use. Submit take-down requests and manage cease and desist matters as issues arise
- Manage trademark, copyright, domain name, and advertising related proceedings, engage and oversee outside counsel as necessary. Respond to government agencies, complaints, and other inquiries related to marketing and advertising
- Review marketing campaigns from conception through execution. Review and negotiate marketing, license, sponsorship, charitable donation, endorsement, brand ambassador, prize provider, and promotional agreements. Provide risk assessments and creative commercial solutions to support business objectives
Our take
Beyond meat is a leader in the plant-based food market, pioneering a category that continues to see increased demand globally. While the initial excitement around vegan meats has faced some hurdles, Beyond Meat remain a key player, adaption to challenges by refining its products and messaging.
Beyond Meat's focus on creating healthier, more sustainable alternatives to animal protein has resulted in a suite of products such as Beyond Sausage, Beyond Meatballs, and its latest launch, Beyond Steak - products not only designed to taste great, but also contribute to environmental sustainability by reducing greenhouse gas emissions and water consumption.
The company is expanding its footprint, with the launch of Beyond Steak in France. This move aligns with the brand's global growth strategy and taps into France's growing demand for plant-based alternatives. Additionally, Beyond Meat has partnered with the NBA to release a plant-based cookbook featuring recipes from top NBA stars. With these exciting development, Beyond Meat is sure to continue continue seeing growth on a global scale and it will be interesting to see what the company does next.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
30% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Oct 2018
$50m
SERIES H
Sep 2018
$6m
LATE VC
Total funding: $128m
Company HQ
El Segundo, CA
Leadership
Ethan Brown
(President & CEO)Holds an MBA from Columbia University and an MPP with a focus on Environment from the University of Maryland.
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