Director of Events, Transfr
Demand Generation
$135-165k
May require up to 45% travel.
VR workplace training
Job no longer available
VR workplace training
201-500 employees
Job no longer available
$135-165k
May require up to 45% travel.
201-500 employees
Company mission
To train the future of every industry and open up new opportunities for people across the globe.
Role
Who you are
- 10+ years of experience in event design and execution
- Demonstrated ability to create, manage and execute events
- Experience with event demand generation and execution
- Broader marketing lead generation experience is highly preferred
- Experience with education and/or EdTech conferences, events, and associations preferred
- You possess excellent communication and presentation skills and can communicate design ideas in concise and clear terms to a multidisciplinary audience
- You’re a self-starter with a strong sense of ownership and urgency
- You are a natural communicator known for your ability to quickly establish positive working relationships, build strong cross-functional partnerships, and collaborate effectively
- You thrive in an entrepreneurial environment where you are tasked with “figuring it out,” chipping in, and taking the initiative to support a fast-growing business
- Some travel involved
- Managing multiple projects on an ongoing basis
- Familiarity with conceiving and executing large-scale and small-scale events in any environment
- Managing event budgets, attendee lists, and tracking event data
- Managing a team and producing quality work in a fast-paced environment
- Working independently and collaboratively
- Defaulting to critical and creative thinking when faced with a challenge
What the job involves
- Work with Creative leadership to execute the strategy, direction, and roadmap for association partnerships, sponsorships, and own the Transfr event experience including special events for clients and prospects
- Design unique, compelling event experiences that deliver ROI including speaking engagements, workshops, and sponsorship engagements at selected events and through partnerships
- Collaborate with our Creative and Marketing teams to design and deliver content for virtual and in-person events
- Collaborate with the Executive Leadership Team and across Product, Marketing, Sales, and Client Success teams to develop strategies and creative approaches for events — including our goals and participation levels
- Manage scheduling and prioritization of event-related tasks, and track project progress — from start to finish — using Salesforce, Hubspot, and G Suite
- Evaluate event success based on data and feedback using Salesforce and other tools
- As needed, work collaboratively to build and support other Marketing, Sales, and Client Success campaigns designed to grow our business
- Remain deeply aware of our company mission, vision, product goals, and buyer journey, and translate that knowledge into compelling event experiences that inspire prospects and clients to action
- Work closely with Creative, Finance, Sales, and Marketing leadership to set and execute all events MQL goals, company wide
- Support the sales teams with lead tracking and suggest processes that can improve the lead-generating experience, as well as support Sales & SDR teams pre, during and post-events
Our take
In today's labor market, around 6 million Americans are out of work. Working populations suffer from wage and qualification inequalities, particularly among women, low-income families, and people of colour. Transfr was created to bridge the gap between work-based learning and classroom instruction so students can better develop their careers.
It is an immersive learning startup using virtual reality to simulate on-the-job training. Transfr leverages virtual reality to create simulations of manufacturing-plant shop floors or warehouses for training purposes. Transfr's solution has become even more relevant in recent years as an ongoing labour shortage has meant that employees in high-growth industries have to find new ways of reaching and rapidly upskilling promising new talent.
Because of this, virtual reality technologies are growing in popularity among employers and training providers. One of the biggest challenges for Transfr’s technology is the production costs of the VR simulations. However, Transfr is using the significant funding it has raised to reduce its production costs while simultaneously fine-tuning the quality and expanding the range of its simulations.
Freddie
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Sep 2023
$40m
SERIES C
Jun 2022
$35m
SERIES B
Total funding: $88.1m
Company benefits
- Flexible Schedule
- Generous parental leave
- 401(K)
- Health, Dental & Vision
- Promote From Within
- Company Outings
- Company Equity
- Paid Sick Days
Company HQ
Yorkville, New York, NY
Leadership
Founding Board Member of nycTIES. Previously a Senior Operations Analyst at Neuberger Berman. Achieved an MBA from Carnegie Mellon Tepper School of Business. Founded LearnBop.
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