Senior Product Marketing Manager, Pie Insurance
$145-180k
+ Equity
Small business insurance
Be an early applicant
Small business insurance
201-500 employees
Be an early applicant
$145-180k
+ Equity
201-500 employees
Company mission
To make insurance less expensive, simpler, and more transparent for small business owners.
Role
Who you are
- 8+ Product marketing experience, with a proven track record of driving B2B growth through strategic GTM campaigns
- Bachelor’s degree in Marketing or related field preferred or equivalent years of experience
- Strong communicator with the ability to clearly convey key findings to diverse stakeholders. Outstanding writer and editor with exceptional attention to detail
- Experience with CRM data (Salesforce preferred), pulling reports, and tracking a sales funnel. Bonus points for working knowledge of marketing automation platforms like SFMC. G-Suite Tools, Collaboration tools (slack is preferred), basic office machines
- Demonstrated ability to navigate and resolve contentious and challenging issues diplomatically, collaborating effectively with internal leaders and external third parties to achieve mutually beneficial outcomes while maintaining positive relationships and upholding organizational objectives
- Proven capability to effectively balance the demands of business development, product and marketing to deliver results on all fronts. Demonstrated proficiency in developing and overseeing successful multi-channel GTM marketing campaigns, from inception through to implementation and performance evaluation. Demonstrated agility in quickly acclimating to new projects, solving challenges, influencing decision makers, and prioritizing high impact activities
- Demonstrate an understanding of marketing to independent insurance agencies and ability to connect with this unique audience
What the job involves
- As a Senior Product Marketing Manager, you’ll work to establish Pie as the leading commercial insurer for small businesses by driving the product marketing strategy and lead go-to-market activities for our portfolio of technology solutions
- You’ll do this by partnering closely with marketing, product, and business development to ensure alignment on go-to-marketing strategy, plans, and execution
- You’ll own positioning, messaging, and overall communication strategies as you leverage your proven ability to create and execute key marketing activities and programs within budget and on time; this includes conducting competitive intelligence research as well as the development of sales enablement, training, communications and collateral
- Develop and implement impactful GTM programs for both workers' comp and commercial auto, orchestrating strategy formulation and execution to achieve or exceed growth targets for key product launches
- Collaborate closely with various levels of business development, product, and marketing leadership to identify and prioritize key product launches, crafting and executing strategies to enhance feature rollouts
- Champion an innovation-driven mindset, leading experimentation initiatives analyzing outcomes, and iteratively refining GTM strategies to drive continuous improvement
- Manage product marketing initiatives with a strategic focus, orchestrating impactful feature launches to maximize ROI
- Foster cross-functional collaboration with marketing, business development, product, and other teams to design and execute targeted GTM campaigns
- Lead and contribute to creative brainstorming sessions to shape campaign strategies, messaging, and tactics
- Stay informed about competitor strategies and industry trends, identifying opportunities to differentiate Pie in the marketplace
- Understanding partner pain points, challenges, day-to-day highs and lows, including how they use Pie’s partner portal and workers’ comp and commercial auto offerings to solve those pains and make life better for their small business clients and maintain our competitive intelligence hub
- Evangelize and work to push the most critical insights to the rest of Pie to help improve products, marketing campaigns, sales effectiveness
- Partner with marketing analysts to establish standardized campaign reporting mechanisms, monitor key performance indicators, and leverage insights for campaign optimization
- Work closely with product and business development teams to understand market dynamics, identify growth opportunities, and develop GTM campaigns that drive profitable business
Our take
Historically, it’s been extremely cumbersome to qualify, onboard and manage workers’ comp insurance, particularly for America’s small businesses which haven’t been prioritized by larger carriers. That’s left small businesses often stranded with expensive and low-quality coverage.
Pie Insurance is changing all that through its technology-first model. Using data and analytics to better comprehend risk and speed up the decision-making process, it reduces the time to make an underwriting decision to a few minutes. Facing only legacy competition in an industry ripe for disruption, Pie Insurance has enjoyed rapid growth and received significant investment funding from backers in the InsurTech space.
Having recently acquired a nationally licensed insurance company, Pie Insurance is now able to directly issue its own policies nationwide. Currently available in 38 states, it will be aiming to expand its operations into the remaining states and territories to provide insurance to small businesses across the entire USA.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
4% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Sep 2022
$315m
SERIES D
Mar 2021
$118m
SERIES C
Total funding: $620.3m
Company benefits
- Flexible work: Pie offers in-office, hybrid, and remote work options so you can create the work environment that's best for you
- Fully paid health care: Pie covers the health, vision, and dental premiums for full time employees and covers a percentage of premiums for spouses and children
- Equity and 401k: We think you should get a piece of the pie, so in addition to equity, Pie contributes to your retirement through a 401k
- Generous PTO: We want to make sure Pie-oneers have time to balance a rewarding work life and fulfilling personal life
- Parental leave: Pie knows your family is important, providing 100% compensation for the first three months of parental leave, as well as a generous return to work plan
- Caregiver leave: Pie offers caregiver leave so you have the time to dedicate to those who need your care
- HSA and Health FSA: Pie contributes $1,500 for individuals and $2,000 for family HSAs per year. Employees have the option to contribute to a Health FSA
- Dependent Care FSA: To help care for your dependents, Pie allows employees to set aside pre-tax dollars to be used for expenses like babysitters, daycare, summer camps, etc
- Pet insurance: Pie understands your pet is family and their care can be costly when they're not feeling well. The plans provide reimbursement for common needs like exams, vaccines, x-rays, prescriptions, and much more!
Company values
- Integrity | Do the right thing when no one is watching and treat everyone with respect
- Ownership | Put the best interest of the company first and get things done with urgency
- Simplicity | “Make everything as simple as possible, but not simpler.” -Albert Einstein
- Service | Take care of our customers always; if it serves small business, it serves Pie
Company HQ
Union Station, Denver, CO
Articles
Leadership
Dax Craig
(Co-Founder & President)MD of 11x Holdings which invests in commercial and residential real estate. Also Co-founded Valen Analytics, a data and analytics provider for property and casualty insurance.
John Swigart
(Co-Founder & CEO)Previously CMO for RapidFinance. Also worked as CMO for Esurance, starting off as VP of Finance in 2000.
Salary benchmarks
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